BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework. ” SiriusDecisions, Building a Persona-Based Content Framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? Let’s take a look at some of the ways that creativity is blossoming in B2B marketing in 2023.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

markempa

JUNE 27, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

KoMarketing Associates

NOVEMBER 2, 2017

The “2017 Global CMO Study” from SiriusDecisions recently looked at responses from 271 B2B CMOs from around the globe. When asked to name their two top obstacles, respondents said “Developing content that satisfies buyers’ needs throughout their decision-making process” and a “Lack of buyer insights.”

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

InsightSquared

APRIL 23, 2019

Every few years there is a new buzzword in B2B marketing. The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Yet Another Marketing Buzzword? A few years ago it was “Inbound Marketing.”

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JULY 2, 2018

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Attract them with killer content.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. The post The B2B marketing ironies of our time appeared first on Biznology. But guess what?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Heinz Marketing

MAY 18, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Say Goodbye to Gated Content and Hello to Conversation: B-to-B Spotlight. A great interview about gated content. Four Ways to Make Your B2B Podcast Not Suck.

B2B Thought Leadership 65

B2B Thought Leadership B to B Copywriting Forecasting 65

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Marketing Insider Group

OCTOBER 22, 2013

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. My Lessons for Marketers. Let me know what you think in the comments below. Strategy'

Advertisements 100

Advertisements Advertising B to B Content 100

MLT Creative

JUNE 16, 2010

committee buying/decision-making in b2b vs. a solo decision in b2c), but when you strip it down, the similarities are crystal clear. If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B).

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

markempa

AUGUST 18, 2014

This is especially true for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks, and sellers struggle to articulate their value propositions and differentiate themselves from competitors. Give customers content and expertise that helps them gain clarity.

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. How should I handle unstructured data, like social media content. User-generated social media content may offer valuable insights into customer needs and issues. Our legacy databases are not as robust as we need.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

markempa

APRIL 26, 2010

It’s that time of the year again – MarketingSherpa is sending out a call for speakers for their 7th annual B2B Marketing Summit, which will take place in October in both Boston and San Francisco. B-to-B email. Content development. Lead nurturing. Lead scoring. International demand generation. Social media marketing.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

AgencyEA

MARCH 19, 2018

With all these great sessions, speakers and content available, we’re breaking down how to get the most out of this year’s EMS. Oracle: B2B Field Trip. Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Biznology

JULY 23, 2014

This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. Content-rich website. Ours is a relationship of mutual benefit, as long as we do our part to help them solve their business problems. Block and tackle.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Marketing Insider Group

MAY 19, 2015

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

B2B Marketing Directions

MAY 24, 2015

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand awareness and acquiring new customers. Less attention has been given to the critical roles that the marketing function and marketing content should play in sustaining and enhancing relationships with existing customers.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

MLT Creative

JANUARY 10, 2012

The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Identify the most effective ways to attract buyers to your content Why spend your entire marketing budget trying to find customers when you can now make it so easy for them to find you?

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. in Selection, But more content does not guarantee accelerated decisions, greater deal size or more wins.

Research 40

Research B to B Webcast Content 40

Cintell

MARCH 10, 2016

100% higher content downloads from Web site, 10-25% increase in marketing-influenced revenue (MarketingSherpa). Online marketing generated opportunities increased by 73% with persona-based content approach (MarketingSherpa). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Biznology

AUGUST 6, 2015

For us B2B marketers, the world is changing about as fast as we can stand. The sales function has traditionally held the primary B2B revenue responsibility, leaving marketers with a history of frustration at their exclusion from a seat at the senior executive table. Where does this all come from? B2C provides the inspiration.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? Last year I walked into Summit thinking how the heck does Jewel relate to B2B Marketing? Stop by our booth 412 to learn how Bound insights and personalization helps your demand, ABM, portfolio and content strategies.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. There are three reasons why I like this program: The content is fresh, lively and relevant to both the recipient and the sales objective of the vendor. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Here’s why B2B companies are jumping into proprietary events. For NewsCred, the primary objective is to deepen customer relationships, says Melissa Blazejewski, B2B events manager. Content production.

Conference 80

Conference Trends B2B Trade Show 80

B2B Digital Marketer

MARCH 18, 2021

Good content diverts attention from that fear and makes people relax. If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Jim Rembach (00:00): Hey B2B DM gang.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Biznology

SEPTEMBER 25, 2015

Martyn’s answers reveal what’s working today in B2B digital marketing. The solution was conducting Voice of Customer (VOC) research to develop a lexicon of key customer terms and phrases, to buy those key words, and also to pepper them in all the content we produced. B2B Data-Driven Marketing: Sources, Uses, Results , by yourself.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. But are industrial and engineering companies getting the message about B2B blogging? Those are well-known companies and their success stories in using content for inbound marketing are well documented.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Great approach, isn’t it? Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80