WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Again, you can download the Top 10 B-to-B Marketing Fast Fixes slides here. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 7, 2008

However, the report authors' advice that "B-to-B videos should employ high-quality, professional techniques to reflect your brand and convey authority" is.not exactly wrong, but too simplistic. This is where the paradox of video quality comes in. There you have it.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JUNE 18, 2008

However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." more than doubling) increases in traffic within half a year.

Lead Generation 20

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership 20

WebMarketCentral

AUGUST 6, 2007

While blogs and podcasts can be effective at reaching senior managers, C-level executives are much less likely to forward ANYTHING than are lower-level employees.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20