Industrial Marketing Today

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B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

Industrial Marketing Today

B to B marketers to be successful in the world of blogging, you must be focused on your target market.” Some that caught my attention are: “Blogging positions the company as a thought leader, an expert. It is also ideal for search – frequent updates vs. static websites.” Jeff Ogden. “B John Sonnhalter. “If

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Business Value of Social Networking

Industrial Marketing Today

But like many b-to-b marketers, I’m not sure how it has impacted my business. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. So, I’m leaning more towards Seth’s point of view.