Just When You Think You Know B2B Marketing, The Millennials Are Here
B2B Marketing Traction
JUNE 16, 2015
According to Google, 70% of those researching b-to-b products and services use video in making their decision. Now almost 40% of B2B purchasers use mobile devices to buy products and services and more than half of millennials use them to research their purchase ( Acquity Group State of B2B Procurement study ).
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