ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. With adoption on the rise, you may notice an influx of emails hitting your inbox—some good and some not so good.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

MAY 15, 2015

So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. If the 2015 B-to-B Buying Study is true…and I can’t argue with data…then we as marketers are potentially missing something.

B2B Sales 100

B2B Sales B to B Lead Ranking B2B 100

ANNUITAS

MAY 14, 2015

This is why the third talk on the topic, Compensation Dictates Behavior and is Killing B-to-B Alignment led by Tony Jaros , was so interesting to me. Jaros calls out, right there in the provocative title, one of the biggest reasons why different groups struggle with working towards the same goals.

B to B 100

B to B Correlation Lead Ranking Work Management 100

ANNUITAS

MAY 10, 2011

The theme for this year’s event was “B-to-B Sales and Marketing – Forging a New Alliance”. This year marked the largest crowd ever for the six-year annual event. Attendees received more than their money’s worth with a mix of great content, research and end-user case studies.

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100