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Digital Marketers Now Spend an Average of 18% of their Budget on Social Media

KoMarketing Associates

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%)

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Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish

Marketing Insider Group

Our Average Attention Span Is Now 8 Seconds – 1 Second Less Than A Goldfish. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. The average office worker checks their email 30 times every hour. Social media sharing has doubled from 2011 to 2013.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

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Report: Social Media Engagement Remains Steady on Instagram for Marketers

KoMarketing Associates

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. People consume an average of 18 hours of video each week Source: Wyzowl That works out to about 2.5 YouTube has more than 2.5

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. and average view time by 62.6%.”

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