New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com
Markempa
MAY 30, 2017
From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Along with that way, I wrote a book called Marketing Automation for Dummies.
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