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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more). Current customers spend 67% more (on average) than new customers.

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New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com

Markempa

From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Along with that way, I wrote a book called Marketing Automation for Dummies.

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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Here are examples of meaningful measures that you should bake into your salesforce.com data collection and analytics: Time to "first touch" of a lead.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. A marketer’s tenure on average is 2.4 Same thing.

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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

hours per email on average. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association. What was the most interesting statistic/finding in the report, in your opinion? “It

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Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. A loss that big is pretty scary. SaaS economics aren’t supposed to work that way.

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5 Reasons You Don’t Buy Likes with Facebook Advertising

Convince & Convert

According to Agorapulse and their excellent, real-time barometer of Facebook results the average reach of an organic Facebook post for pages with 10,000-50,000 Likes is 10.8% (as of July, 2015). And given that the average click-through-rate on an organic post is.68% That’s how the Facebook news feed works. highlight to tweet).

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