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5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

Hubspot

The average attention span today is about 8.25 Make headlines catchy with relevant statistics and clever word-play to encourage visitors to click and read about your cause. Today, not only has awareness surrounding the condition skyrocketed, but also it’s likely you or someone you know contributed to the cause.

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For Behavior Detection, Simple Triggers May Do the Trick

Customer Experience Matrix

By displaying the right offer for each person, rather than showing the same thing to everyone, average response rates can be increased significantly. But this simple condition is not always met. These are usually defined in advance through sophisticated manual and statistical analysis.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Or (God forbid) its down to the calibre of the average B2B marketer. But there is no such thing. B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. Maybe the long sales cycle in many B2B markets is the culprit. 237 posts from The Drama 2.0