Martech

SEPTEMBER 13, 2023

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

SMS 121

SMS Loyalty eCommerce Mobile Marketing 121

illumin

JANUARY 4, 2024

Online shopping took the lion’s share of these sales, with the average cart price in the US reaching US$107.18. While newer to Black Friday shopping traditions, Canadians shopped in droves, with the average cart price reaching US$171.60. Adobe Analytics was right; the company predicted mobile spending would make up 51.2%

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. Facebook advertising reaches 2.18

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Zoominfo

FEBRUARY 3, 2023

The average email open rate across industries is about 21%. To prove it, ZoomInfo’s data team researched how often individuals picked up their mobile and direct phone lines. After a month-long analysis, we found that over 24% of individuals answered their mobile phone, while 12% answered their direct lines. The bottom line?

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. There is no one-size-fits-all solution. SMS: Brevity is key.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Marketing Insider Group

NOVEMBER 6, 2023

Also, be mindful of mobile-friendliness for those who visit your website from their mobile devices. The keywords you choose should have: A high search volume: Search volume refers to the number of times a certain keyword is searched for (on average) in a month.

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Content Marketing Institute

MAY 11, 2023

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading →

Video Marketing 119

Video Marketing Tips Mobile Marketing Content 119

Marketing Insider Group

NOVEMBER 20, 2020

Two-thirds of smartphone users don’t download any new apps during the average month — how are brands supposed to reach them as effectively as they could before? Focus in on Better Mobile Design. As powerful as apps can be, they can be imitated pretty well too. Here’s how you can harness it for your brand: 1.

Mobile Marketing 282

Mobile Marketing Design Paid Search Agency Marketing Websites 282

Optinmonster

NOVEMBER 7, 2023

Average Ecommerce Conversion Rate Benchmarks The average ecommerce conversion rate is a benchmark for measuring your site’s performance against others. As per the latest study , the average ecommerce conversion rate is 3.65%. Home Goods : Conversion rates in this industry vary widely but often average around 2% to 4%.

Conversion Rate 77

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 77

Contently

JANUARY 25, 2023

It wouldn’t surprise anyone if the average American talked to Siri or Alexa more than their family and friends. Voice search queries average 29 words , and those questions are often situational and specific. Create mobile-friendly content. Most voice searches come from mobile devices.

Content 143

Content Mobile Marketing SEO Keywords 143

Spiralytics

SEPTEMBER 11, 2023

Fortunately, you can place Facebook ads in various options, such as mobile news feeds, Instagram, Audience Network, or Messenger. The average cost for Facebook ads pricing in the Philippines is roughly ₱1.13 This metric calculates the average amount you pay for each click on your Facebook ad. per click, but it may vary.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Brandwatch Marketing

MARCH 7, 2023

billion active social media users On average, people have 5.54 social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SmartBrief - Marketing

JANUARY 29, 2024

The early releases had a slight edge, averaging 2.93 Stars while in-game debuts averaged 2.92 The Farmer’s Dog got a similar benefit from building an audience over time for its storyline on a live character; ads featuring dogs consistently beat the average. In 2023, 41 ads were released early, while 21 ads debuted in the game.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Litmus

NOVEMBER 13, 2023

Shoppers increasingly make their purchases on mobile devices Okay, mobile supremacy isn’t something new. That’s right, webmail overthrew mobile as the favorite place for subscribers to open emails. Now, mobile is back, especially for the holiday season. of people opened emails on a mobile device, 34.6%

Mobile Marketing 102

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 102

Choozle

NOVEMBER 7, 2023

With users spending an average of just 1.7 seconds on mobile content, the competition for engagement is fierce. Ad Sizes: Discover the ad sizes that drive the highest engagement, taking into account both mobile and desktop platforms.

Creativity 79

Creativity Funnel Advertising Digital Marketing Funnels Mobile Advertising 79

Martech

MARCH 28, 2023

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. that showed lifts in click-throughs, conversions and average order value. Improved attribution in mobile channels. and the U.K.

SMS 87

SMS Deep Linking Landing Pages Mobile Marketing 87

Martech

MARCH 28, 2022

The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel. The study also found that desktop had a 91% higher average order value than mobile.

Traffic 96

Traffic Mobile Marketing Advertising Benchmark User-Generated Content 96

SocialPilot

JANUARY 15, 2024

Another study noted that adding video on the webpage increased the average time spent. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Globally, more than 75% of videos are consumed via mobile devices. 92% of the videos viewed from mobile devices are shared with others.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

APRIL 3, 2024

Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. Reddit’s 2023 average revenue per user (ARPU) was about $0.80 (Facebook $9.62) Reddit marketing tactics The keyword for marketing on Reddit is engagement — the more you do, the more response you will get.

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

Liveintent

DECEMBER 19, 2019

Shoppers are more comfortable making purchases from their mobile devices today than they were in 2018. That’s clear to us because a large percentage of our inventory is on mobile, and total conversions year-over-year are up 27% and total clicks year-over-year are up 4%. Ads in news and shopping newsletters performed the best.

Ad Exchange 143

Ad Exchange Mobile Advertising Click Rate Conversion Rate 143

Porch Group Media

AUGUST 10, 2021

Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. Mobile Email. Mobile is the most popular reading environment with 42% of all emails being opened on smartphones or tablets. times higher with an average increase of 5.7

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Martech

MARCH 11, 2022

IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. mobile gamers who are uncomfortable with sharing data can be persuaded to do so. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Statista) Mobile gamers play 10+ hours a week, on average.

Mobile Advertising 109

Mobile Advertising Advertisements Advertising Ad Exchange 109

ClickZ

AUGUST 27, 2021

In Acoustic’s newly released email and mobile marketing benchmark report , we evaluated the current state of email and mobile engagement in 2021 to help marketers understand how consumers respond to email across geographies and industries. Email marketing is significantly more popular than mobile in terms of send.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Litmus

MARCH 27, 2024

Knowing where your subscribers are based can help you: On the highest level, you can use device data to identify what percentage of your audience reads your email on mobile, compared to opening your emails on desktop or webmail.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

seo.co

FEBRUARY 17, 2022

per year on average during the last five years. per year on average to 176,505 companies. Consumers are increasingly leveraging their mobile internet connections to purchase items on the go, enhancing the ease and convenience of online shopping. According to Criteo’s latest State of Mobile Commerce study, nearly 30.0%

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

Hubspot

JUNE 15, 2020

But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Globally, the average email open rate was 22.15% in 2019. Mobile Email Optimization Stats.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

SEMrush

DECEMBER 31, 1969

Nearly 75% of the average person‘s internet time is on mobile, so getting mobile ads right is crucial. Learn all you need to know to create mobile ads that are tailor-made for your customer and will increase your return on ad spend!

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Spending 98

illumin

OCTOBER 16, 2023

in 2023, which is above the average spending rate of 7.8%. It’s above average growth is expected to hit 12.2% Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2% this year and 14.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Digilant

JANUARY 25, 2024

In 2023, the average U.S. Mobile: The Digital Gateway Mobile devices have become the central hub for digital consumption, accounting for over half of all digital media interactions. TikTok, in particular, showcases remarkable growth among younger users, averaging 53.8

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

SmartBug Media

MARCH 29, 2024

Anything from using higher-quality images to streamlining checkout to improving the mobile user experience (UX) can impact CRO. According to a study by the Baynard Institute , the average cart abandonment rate is over 70 percent percent. Step 6: Optimizing the Mobile Experience for CRO As noted, most e-commerce sales happen on mobile.

Process 59

Process Conversion Rate Click Rate Optimization 59

Liveintent

JANUARY 20, 2021

The data showed that messages in the category do a lot better than average for all categories. Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average. For health and fitness advertisers, those types of newsletters show a CTR two times lower than the average email newsletter.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

SmartBrief - Marketing

FEBRUARY 26, 2024

For every $1 you spend on email marketing, you can expect an average return of $40. Design : Evaluate visual appeal, mobile responsiveness, branding consistency and user experience. The objective elements of a newsletter design are easier to assess, however: all newsletters should look good on a mobile device, for example.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBug Media

JULY 10, 2023

If the issue is more complex—for example, the landing page isn’t mobile-friendly—a large intervention such as a website design refresh may be in order. Refer to the table below from CXL for an overview of average bounce rates. Reducing your bounce rate starts with identifying what the root cause is.

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

SmartBug Media

JANUARY 19, 2021

Some key benchmarks to record include: Average monthly visitors to website. Average monthly bounce rate. Average monthly time on site. Average monthly leads. Missing Out on Mobile. Test your site on various mobile devices and provide your visitors with a clean and user-friendly mobile experience.

Planning 98

Planning Design Buyer Personas Advertising Benchmark 98

SmartBug Media

MARCH 7, 2023

When used strategically, SMS helps brands drive multiple purchases during the customer lifecycle to increase average order value (AOV). Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent for email The average SMS conversion rate was 29 percent versus 1.22

SMS 98

SMS Conversion Click Rate CTR 98

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( The average content length of articles at the very top of web search query results is 2,416 words. More than half of search traffic comes from mobile devices. Across all industries, the average email open rate is 17.8

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Contently

APRIL 4, 2023

By identifying your content that performs better than average, you can “find the gold” in the form of key insights. Making content more readable (especially on mobile) with shorter paragraphs, more subheadings, table of contents navigation, and elements like bulleted lists, tabs, and accordions.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155