KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø LinkedIn is 2-4% average and. The average number of monthly searches on Pinterest is two Billion!

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Compared to the average of the prior three months, my tweets, tweet impressions, and profile visits were virtually unchanged.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

DivvyHQ

MARCH 23, 2022

Considering the average website visitor spends only a few seconds on your web page deciding whether to stay or leave, you need to grab their attention QUICK! A quick look at your "average time on page" metric can answer that question. Is your content doing that? But what if the answer is no?

Tips 93

Tips Spending Marketing Websites Dwell 93

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 93

Lead Gen Paid Content Social Media Sales Qualified Leads 93

ClickZ

JANUARY 22, 2021

After looking at the level of spend across several stores in a short period of time, the results showed an average 18.8% Brenner joined the company in 2019 as the Chief Strategy Officer (CSO), bringing 25 years of experience in the media entertainment and advertising industries.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

Onalytica B2B

FEBRUARY 28, 2019

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. So, how do the public interact differently with Influencers & the Media? So, what does this mean?

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Webbiquity

AUGUST 3, 2021

45% search for brand information on social media, and the same percentage use voice search. Social Media Facts and Stats. billion active social media users worldwide (almost 54% of all people on earth). billion access social media sites at least on occasion using a mobile device. General Internet Use Statistics.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Visitor Queue

AUGUST 28, 2020

From traditional methods like print ads or billboards, to digital marketing channels like social media and search engine optimization (SEO), the possibilities are nearly endless if you are looking for a way to win over more customers. […]. The post What’s the Average Cost Per Lead for Different B2C Marketing Channels in 2020?

Cost per Lead 98

Cost per Lead Cost Advertising Channels Leads 98

Marketing Insider Group

MAY 19, 2014

Our Average Attention Span Is Now 8 Seconds – 1 Second Less Than A Goldfish. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. The average office worker checks their email 30 times every hour. Social media sharing has doubled from 2011 to 2013.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Zoominfo

OCTOBER 13, 2020

The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? We then grouped this data by company size to understand how much of an impact social media following has, depending on business size.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Benchmark Email

JANUARY 2, 2024

On average, your subscribers receive and send over 121 emails per day. The answer… The post The Benefits of User-Generated Content and Social Media Influencers in Email Marketing appeared first on Benchmark Email. So, what can you do to win their attention and engage with them?

User-Generated Content 98

User-Generated Content Social Media Email Marketing Social Marketing 98

Zoominfo

JANUARY 11, 2018

Try using one of the following: Other Social Channels Whether we want to admit it or not, a lot of us spend a significant amount of time using social media. Explain that you don’t typically reach out to candidates through social media, but that you have the perfect opportunity for them.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” The post IAB releases new guidelines as retail media networks mature appeared first on MarTech.

Guidelines 109

Guidelines Advertising Agencies Media Paid Search Agency 109

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. Despite its recognized importance, video remains underutilized across various major social media platforms. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. People around the world spend an average of nearly 2.5 hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 100

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 100

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 120

Social Media Media B2B B2B Thought Leadership 120

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. How often should a new small-to-medium retailer post on social media? Here’s something somebody asked me! Updated answer: Yes, understood.

Social Media 58

Social Media Media Best Practices Marketing AI 58

Hinge Marketing

JANUARY 28, 2019

These high-growth professional services firms grew 5X faster than the average service provider. Both average- and no-growth firms had median marketing budgets of 3%. We noticed that the average marketing mix of high-growth professional services firms is very balanced. Social media. But there is hope. Case studies.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 139

Social Media Media Privacy Transparency 139

Convince & Convert

NOVEMBER 19, 2014

If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, if you always need to see what the average data is to make sure that you know what your own benchmark is, you are asking the wrong question. You should definitely be following Mack in social media. tweet this).

Case Study 135

Case Study Case Studies Advertising Benchmark Marketing & Strategy 135

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Set your pricing.

Paid Search Agency 96

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 96

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 109

Social Media Media Business Viral Marketing 109

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision.

Social Media 62

Social Media Media Demographics Conversion Rate 62

chiefmartech

JUNE 12, 2017

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories. The big revelation: the average enterprise uses 91 marketing cloud services.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Convince & Convert

JULY 25, 2014

dgingiss Tweet This Taking Customer Service Online Discover was the first credit card company to offer 24-hour phone support, and now they’re leading the way in social media customer support, as well. Tweetable Moments You have to have great customer service before you attempt social customer service. Read the whole entry. »

Social Media 145

Social Media Media Paid Search Agency Communities 145