Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. And that interest is borne out in the results marketers see: a study by Demand Metric found that interactive assessments convert on average 2x better than static content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

SnapApp

SEPTEMBER 30, 2015

The average consumer wouldn’t understand or resonate with their questions, but that doesn’t matter! You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers.

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

JULY 28, 2015

Do they download a white paper? While your company probably knows the average time from identifying a lead to closing the sale, marketers need to know the rate at which leads move through each stage of the funnel to become a sale. Each step of the way, you can track their engagement with your company.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? So, what can the average marketer do? Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Anyone can do it. Related Articles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? At Marketo we typically only put industry and analyst reports in front of a gate and sometimes mid-stage content.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

LeadSloth

AUGUST 11, 2009

Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. What is your take?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

JANUARY 9, 2012

For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. Second, know the average lifetime value of a customer. Everyone likes a great deal—whether it’s a trial, exclusive offer or a discount. Test the offer.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. For example, you might offer your blog content for free, but charge a fee to users that want to download a white paper.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

SnapApp

JUNE 4, 2014

With click rates averaging over 50% and lead conversion rates in excess of 40%, interactive content works to engage your audience. At this year’s Marketo conference , SnapApp created a poll around which Hillary Clinton was the users favorite from over the years - fitting in this case since she was the keynote speaker.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Adobe Experience Cloud Blog

MARCH 28, 2011

On average, normal bounce rates can range from the high 50s to high 70s, however most marketers are striving to be below 50. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. That’s the messy middle. And that’s great.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. In this report by The Bridge Group , reps make an average of 45 dials per day, 9.1

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Contently

DECEMBER 5, 2017

Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. But on Twitter, the average number of shares per piece has plummeted. Take influencer marketing as an example.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Optinmonster

MARCH 13, 2024

Use Popups to Entice Visitors On average, popups convert between 1-8%. Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. The average marketing budget across all companies in the study was about 8 percent. This is the biggest share of B2B marketing budgets on average.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

NuSpark Consulting

OCTOBER 28, 2018

It’s used mostly in B2B environments or long-term B2C sales, and requires a number of steps and components to make it successful, depending on the size and complexity of your average sale. Content can include blog posts, eBooks, downloadable white papers, video footage, infographics, and email newsletters, among others.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Adobe Experience Cloud Blog

JULY 10, 2019

In fact, the average B2B purchase involves more than five decision-makers—all with varying levels of influence and authority. For example, let’s say a new contact converts from one of your paid media campaigns by clicking on an ad and downloading your latest white paper.

Account Based Marketing 115

Account Based Marketing Contact Marketing Contacts Marketing AI 115

Oktopost

OCTOBER 26, 2020

The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. . Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . High-quality white paper reports generated from the platform. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Rev

NOVEMBER 20, 2018

CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. In this report by The Bridge Group , reps make an average of 45 dials per day, 9.1

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. In The Blueprint to B2B Content Metrics , Kapost identifies four areas that marketers need to measure in the content production pipeline: Average length of production from idea to publication. ” Where’s the disconnect?

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This could be in your market automation, like with Marketo, or in maybe sales for CRM. But are they seizing their full power?

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. For example, if you’ve just identified a prospective customer—let’s call it the “first date” stage of the sales cycle—you might offer educational materials such as case studies, e-books, white papers, how-to articles and decision-maker kits. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

ClearVoice

OCTOBER 28, 2019

percent is considered a good, average rate. Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Across various industries, 2.35

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

ClearVoice

JANUARY 8, 2019

Marketo has a great cheat sheet to help you create your buyer personas. Personas are useful; however, customers don’t often purchase based on what the “average customer” does. Maybe you have experimented with other content forms like videos, infographics, ebooks or white papers, and podcasts.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111