Marketing Insider Group

MAY 1, 2023

92% of marketers now say that videos are a very important part of their marketing strategy as of 2023 Source: Demand Sage In fact, 78% of marketers say that videos have made a positive impact on sales, while 86% say that video marketing has increased traffic to their website. Benefits of Video Marketing 6. Millennials are 1.9x

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Circle Studio

JUNE 20, 2019

Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. One of the best ways to establish these professional connections is through LinkedIn. LinkedIn is great for search engine visibility.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Linkedin B2B Thought Leadership 124

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. Use LinkedIn Lead Gen Forms. Target prospects who are active on LinkedIn.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.

Linkedin 110

Linkedin Content Marketing Planning Content 110

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. We weren’t seeing a whole lot of results from our email campaigns and our website wasn’t converting. I came across LinkedIn Conversation Ads within my own network and decided to try them out.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. .”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Martech

APRIL 19, 2024

According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. An instant form lead gen ad.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø LinkedIn is 2-4% average and. Ø Twitter is just.05%. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. In 2018, LinkedIn also launched a similar experiment called Student Voices.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Launch Marketing

OCTOBER 21, 2020

Of the over 675 million LinkedIn members, 63 million are in decision-making positions. With such a high volume of decision makers evaluating potential B2B business opportunities, properly executing LinkedIn advertising can be an abundant source of generating new and more qualified leads. Latest LinkedIn Ads Features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Webbiquity

APRIL 23, 2024

One easy method is to figure out average value per lead. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

The Forward Observer

OCTOBER 27, 2023

Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired. Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Marketing Insider Group

SEPTEMBER 14, 2020

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. They talk about achieving 96% of business goals vs. the industry average of 64%.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Webbiquity

OCTOBER 27, 2020

Here are six of the best strategies you can implement to optimize your website for the rise in voice searches. If you haven’t implemented schema markup on your website, this may be the time that you start using it. In fact, research by Backlinko found that the average voice search snippet is only about 29 words long.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

KoMarketing Associates

JANUARY 14, 2020

The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%) This is followed by email (13%), websites (12%) and streaming video/radio (5%), among all other forms of new media. 18%) now goes toward social media.

Social Media 157

Social Media Spending Social Marketing Media 157

Optinmonster

DECEMBER 28, 2023

Typically, a social media user engages with an average of 6.7 The average user spends 2 hours and 24 minutes on their social media feeds daily. It’s hard to bucket the average engagement rate of social media as a whole. TikTok’s average engagement rate is 4.25%. The average email click-through rate is 2.6-3%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Across industries, social media drives about 6% of traffic on average, while search accounts for 60%.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ). Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

Brandwatch Marketing

MARCH 7, 2023

billion active social media users On average, people have 5.54 social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Content Standard

OCTOBER 8, 2019

And with retargeting added to the mix—one of the most powerful LinkedIn ad targeting tactics —brands can better reach people who’ve engaged with their content or ads but have not yet converted, as well as those who are already in the sales process. Here’s how to target LinkedIn ads to drive conversions and build your audience.

Linkedin 50

Linkedin Tactics Paid Search Agency Ads 50

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

SocialPilot

DECEMBER 6, 2023

Rank yourself on a scale of poor, average, good and excellent for each. The goal is to turn anything that’s poor or average to good and good to excellent. Aside from creating a blog or website, you need to make sure that you’re filling your social media channels with relevant, impactful content.

Personalization 89

Personalization Brand Identity Branding Tips 89

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3 Harvard Business Review “Brand promises are about the brand. Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Sprout Social

JUNE 22, 2021

Average time spent per day: 33 minutes. Average time spent per day: 41.9 Average time spent per day: 29 minutes. Average time spent per day: 31 minutes. Average time spent per day: 14.2 Average time spent per day: 31 minutes. Key Stats: Over 2.8 billion global active users. 90 million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52