Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Webbiquity

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. The average social media manager in the U.S. Social media managers who work as freelancers or for agencies also earn slightly more on average than corporate social media marketers. App promotion campaigns least common, at just 1.2%.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. According to a 2019 Putnam Investments survey , around 80 percent of advisors find new clients using social media sites , and , on average, those new client pickups added nearly $4.9 The following LinkedIn summary for financial advisors will set you on the right track.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. Are you trying to generate quality B2B leads but struggling to get the job done?

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. LinkedIn has a professional audience. Image via Unsplash.

Social Media 166

Social Media Promotion Media Clickthrough 166

Marketing Insider Group

MAY 1, 2023

87% of marketers say that video provides a positive return on investment (ROI) Source: Wyzowl And, 83% of marketers say that video marketing has helped increase the average time spent on their website. People consume an average of 18 hours of video each week Source: Wyzowl That works out to about 2.5 Millennials are 1.9x

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Click Rate 167

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

Linkedin 110

Linkedin Content Marketing Planning Content 110

Circle Studio

JUNE 20, 2019

Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. One of the best ways to establish these professional connections is through LinkedIn. LinkedIn is great for search engine visibility.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Linkedin B2B Thought Leadership 124

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. In 2018, LinkedIn also launched a similar experiment called Student Voices.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Launch Marketing

NOVEMBER 15, 2023

Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded.

Social Media 125

Social Media Social Marketing Tactics B2B Marketing 125

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

6sense

OCTOBER 18, 2021

They started netting 3x the pipeline they’d historically gotten on LinkedIn by layering in 6sense to hone in on the segments in which they could provide the most benefit. By using 6sense to understand intent and buying stage, the RepTrak team was able to: Decrease average sales cycle from 112 days to 90 days.

Lead Ranking 62

Lead Ranking Sales Cycle Lead Scoring Marketing Qualified Leads 62

Marketing Insider Group

JULY 1, 2015

GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. 30 LinkedIn Sales Triggers To Help You Achieve Social Selling Success. Your LinkedIn profile is viewed. Source: IDC).

Linkedin 100

Linkedin Trigger Marketing Ideal Customer Profiles B2B Sales 100

Martech Advisor

AUGUST 30, 2019

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. How leading brands use Net Promoter Score data to rethink their campaigns. But does better CX (reflected in a higher Net Promoter Score) directly translates into profitability? A sale isn’t always due to a high Net Promoter Score.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø LinkedIn is 2-4% average and. Ø Twitter is just.05%.

Social Media 359

Social Media Advertising Channels Media Business 359

The Forward Observer

OCTOBER 27, 2023

Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired. Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Optinmonster

DECEMBER 28, 2023

Typically, a social media user engages with an average of 6.7 The average user spends 2 hours and 24 minutes on their social media feeds daily. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. TikTok’s average engagement rate is 4.25%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

AUGUST 18, 2020

As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform. They were ranked on both the number of total reviews (popularity) and average ratings (quality).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Blog Post Promotion. Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. The American Marketing Association published the “Techlash Is Here” report, and data suggested that the majority of average ad spend in the U.S.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. Don’t get too broad with your focus. Image Source 6.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Optinmonster

OCTOBER 29, 2023

On average, it takes about 4 hours to write a blog post. The average reader spends 52 seconds reading a blog post. The average blog post length is 1,416 words in 2023. Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post including paid ads. Tumblr had 456.1

Statistics 94

Statistics Paid Content Stats Blogger 94

SocialPilot

DECEMBER 6, 2023

Rank yourself on a scale of poor, average, good and excellent for each. The goal is to turn anything that’s poor or average to good and good to excellent. When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook.

Personalization 89

Personalization Tips Brand Identity Branding 89

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 280

Linkedin Practices Advertisements Advertising 280

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Sprout Social

JUNE 22, 2021

Average time spent per day: 33 minutes. Average time spent per day: 41.9 Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Average time spent per day: 29 minutes. Key Stats: Over 2.8

Social Media 117

Social Media Stats Ideal Customer Profiles Media 117

SocialPilot

FEBRUARY 1, 2024

So, when a friendly neighborhood influencer decides to back any brand, people are more likely to believe in their advice than in a recommendation of a branded profile or celebrity influencers who do not usually consume what they promote on social media. Now, what’s the reason behind it? Our reason for collaborating with Luke was the same.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79