Paul Gillin

AUGUST 30, 2013

Siegel+Gale’s 3rd annual Global Brand Simplicity Index reported last year that nearly 1/3 of American consumers would be willing to pay an average of about 4% more for simpler brand experiences. You have to wonder why one-third of large corporations still block social network use by their employees.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

JULY 9, 2015

They found, on average: Early morning tweets get the most clicks; Evenings and late-night tweets get the most favorites and retweets. It’s a great way to increase the visibility of your thought-leading content by sharing slide decks that would otherwise be put on a virtual shelf.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

JANUARY 26, 2016

“With marketing now responsible for helping to nurture and advance the buyer through 70% of the purchase cycle, there are monumental inefficiencies if the sales team is knocking on cold doors rather than closing sales-qualified, warm leads.” – Debra Andrews (l.). “If Workforce brand ambassador programs are] a win/win.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

AUGUST 20, 2013

That’s revolution” “Mass media appeals to the masses and that means average. Show up to lead one that already exists. . “More people are listening to music today than ever before but the recording industry is toast. TV was invented to sell ads to masses. Products advertised on TV are by definition mediocre.”

Conference 50

Conference Internet Marketing Lead Ranking Lead Scoring 50

Paul Gillin

DECEMBER 27, 2011

Developing organizations [those with the lowest rate of social media adoption] report lower-than-average improvements across all interactions at their organizations. Executives at fully networked organizations report greater benefits from both internal and external interactions.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. And for a blog this specialized, the traffic is pretty impressive.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

APRIL 18, 2012

The name is derived from the fact that the average Facebook member has 130 Facebook friends. This makes LinkedIn a compelling new tool for professional networking and lead generation. In fact, a study by ShareThis found that the average retweeted message is shared 18 times.

Twitter 50

Twitter Linkedin Facebook Social Networks 50