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Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

Lead nurturing programs show an average 20% increase in sales opportunities from nurtured leads and provide dramatic improvements to key conversion stages in the sales process.” – Calculating the Real ROI from Lead Nurturing, DemandGen Report. Automating Lead Management sees a 10% or more increase in revenue in 6 months.”.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. Recipients do not expect email from you, giving lists a far lower average response rate than an opt-in list built organically over time. Expect to pay anywhere from a $0.50 Renting a B2B List.

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How to Successfully Mine Your Social Media Data

Sprout Social

When it come to social media data here are a few metrics to note in Google Analytics: Average Session Duration: Average session times users spend on your site. Pages / Session: Average number of pages a user views each session. Social media data is a lot like a jigsaw puzzle–when the pieces aren’t together, it’s a mess.

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How Gimlet Hacked Slack to Reinvent Its Comments Section

Contently

A notable exception is The New York Times, which employs a full-time team of “ community managers ” and just announced a partnership with Google Jigsaw that will rely on “ robot helpers.”). The average article can be skimmed; podcasts often require an hour of the listener’s time.

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B2B Appointment Setting Teams and How to Get the Most From Them

Smashmouth Marketing

If your average appointment setter is taking 100-120 dials to get an appointment, why not demonstrate techniques that can shorten those cycles and provide better quality in the process? Add click-to-dial software for your CRM, Jigsaw and NetProspex subscriptions, or social media tools for prospecting purposes, and you’re all set.

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Email Lists: Should You Rent or Buy?

The Point

Rented lists can be expensive (50 cents per name and up), however, and for one-time use, it takes a very successful campaign (or a very large average deal size) to generate a respectable ROI. Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3%