Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Michael Brenner , CEO of the Marketing Insider Group , shares his thoughts with Demand Gen Report , along with a variety of examples that demonstrate the success that some notable B2B brands are seeing with a serialized approach.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Ask someone who doesn’t spend a lot of time on your website to click around a bit and report back. B2B sites tend to bring in less traffic than the average e-commerce site, and that’s OK. Do a website audit.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 5 - Mobile Goes Social. ?According

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). HubSpot , 2020). Hubspot , 2021). 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Source: Forrester). Alchemer and Forrester Consulting , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

SnapApp

MAY 29, 2018

A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 By analyzing the patterns and common trends in behavior of your customers prior to the point of conversion, you can create a template to judge whether or not a completely different lead will also convert. just 18 months previous.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Some, like healthcare and social assistance, have a much higher-than-average survival rate. 91% of consumers report they are more likely to buy from a brand they trust. Source: Capterra.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JULY 31, 2013

Besides quelling your daily concerns, you also need to be aware of the trends in website design. Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. Could we improve the layout? seconds. ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. Of teams using AI, 33% reported that they made organizational processes more efficient to a high degree.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

ClearVoice

JUNE 19, 2023

Image source: Statista According to HubSpot’s 2023 Social Media Trends Survey , the top three social media platforms expected to grow the most in 2023 are Instagram, TikTok, and Facebook. Social media marketing stats: User engagement The average social media user spends approximately 2.5 TikTok clocked a total of 1.05

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Video for Sales Statistics Using video for sales has quickly become a priority for forward-thinking businesses that are looking for the best ways to communicate with their audience and potential customers.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

AUGUST 20, 2019

Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 9% more people [than seen in previous reports] are now using Twitter on a daily basis. ( Forrester ). To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Emarketer ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Single Grain

MARCH 9, 2021

Tools like SEMrush and Moz Keyword Explorer can help you find keywords based on average monthly volume, ranking difficulty, CPC, and competitive density. Analyst reports. Research reports. Produce evergreen content that doesn’t get outdated with trends or events. Educational content. White papers. How-to guides.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

SEPTEMBER 13, 2023

It’s made by analyzing historical sales data, identifying patterns and trends, and using that to predict the revenue they’ll generate in the near future. The projection will also help you identify seasonal trends and other changes in the industry, so you can hire freelancers or temporary staff when you need to.

Top of Funnel 58

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 58

Hubspot

OCTOBER 2, 2019

In fact, Blissfully estimates that small companies have, on average, 20+ SaaS solutions -- and larger companies usually have more than 100. This trend of adopting different martech solutions has hit our customer base, too. It's a major reason why HubSpot has adopted the flywheel. Sales engages and feeds into service.

CRM 74

CRM Work Management Marketing Management CMS Development 74

Valasys

MAY 29, 2020

According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. A report by Social Media Today shows that 75% of marketers currently use at least one type of marketing automation tool. What is B2B Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . The average reader only spends 37 seconds reading an article or blog post.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. Average time on page. Hubspot’s SEO resources. Grasp on Customer Experience/UX.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. Average time on page. Hubspot’s SEO resources. Grasp on Customer Experience/UX.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Marketing Sherpa also found that higher converting marketing teams only passed 12% of leads to sales, compared to the average of 17%. Smaller companies between 100-500 employees involve an average of 6.8 Source ). .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Webbiquity

JANUARY 17, 2011

The average visitor spends 66% more time on these sites than they did a year ago. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

OCTOBER 3, 2017

Today, there is an average of 5.4 Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Gian Clancey. Brian Carter.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Hubspot

DECEMBER 5, 2012

Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. If a campaign earns far fewer MQLs than your average, then it likely needs a tweak or an update. Therefore, another gauge of efficiency is the average time it takes to nurture prospects into customers.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. average time spent per visit, bounce rate), email, Facebook, Twitter, other networks, and ROI metrics. Adoption soared. 85% of Inc. Do You Want To Succeed At Soc Media Or Soc Media Marketing? Social Media Tools.

Social Media 100

Social Media Paid Content Tactics Tips 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Reporting news. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. How Marketers are Using Social Media for Business: New Report , April 27, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Navigate the Channel

JUNE 7, 2023

According to PR Week, More than a third (31%) of respondents predict it to be the most prominent 2023 trend in the PR world. Despite the ban-or-not controversy brewing around Tik Tok, TikTokers use the app for an average of 1.5 5 Organic traffic is considered (69% report it as most-important) the number one performance metric.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. Types of B2B marketing.

Marketing AI 120

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 120

Hubspot

NOVEMBER 11, 2014

79% of survey respondents report at least sometimes checking reviews before making an online purchase. Content featuring compelling images averages 94% more total views than content without images. This trend comes from a survey of 33,546 U.S. Key Findings. Key Findings. This one’s pretty straightforward.

Buy 28

Buy Case Studies Paid Search Agency Purchase 28

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. Twitter Statistics. by PalatnikFactor.com.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Aaron Lee or more known as Ask Aaron Lee (@askaaronlee ) on twitter is your average Joe but with an extra-large social media addiction. Mike is the CMO at HubSpot in Boston, a marketing software company. Now you may wonder, “ How do we build a community?

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convert

OCTOBER 25, 2022

We’ve also included some hints and tips based on the latest trends in online user behavior, such as QA-ing your website in dark mode. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. analytics, sales reports, etc.). Drive up the average order value.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. With any time, anywhere access process payroll, and gain insights into pay and earnings trends.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98