SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

The Effective Marketer

FEBRUARY 15, 2010

Our open rates average 30%. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). I work for a B2B software company and we do regular email blasts.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

SmartBug Media

MARCH 18, 2019

Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. For instance, Facebook has the largest audience of any social network, and over 75 million people visit Facebook Watch and spend an average of 20 minutes consuming video content. Say goodbye to reading.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Even the best paid tools only find, on average, about 65% of your global brand mentions. Here’s a recap of a few of the key sessions and conversations from the summit. And correlations are good data. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And so our personal life, or business life, have become enmeshed. They started with, “How do we serve our customer?”

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. If your company sucks, Twitter’s not your problem.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. However, the sales cycles have also become longer, making it much harder to close deals.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Conversica

OCTOBER 3, 2018

Admissions departments had an average first response time of 38 hours, compared to the 24-hour average response time of other industries. Follow the company on Twitter , LinkedIn and Facebook for updates. To learn more, visit conversica.com and follow the company on Twitter, LinkedIn and Facebook. Additional Information.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Digital B2B Marketing

MARCH 14, 2013

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. It already happened on Jeopardy and in chess (and the competition was the world’s best, not the average marketer). Marketing Automation.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Make sure to publicize your posts on Twitter and LinkedIn, including all relevant hashtags to ensure it can be easily found.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Heinz Marketing

MARCH 25, 2019

You can follow Jamie on Twitter @jamieshanks. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. Twitter was evolving, Facebook, people were using it more, and I saw it as two things. Jamie: Okay, I want you to picture the average account executive.

Top of Funnel 63

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 63

Litmus

JANUARY 10, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. According to Litmus’ own 2019 State of Email Workflows Report , email marketers now work with an average of 2 departments and three people to get emails reviewed and approved.

Email Marketing 57

Email Marketing Work Management Planning Marketing Management 57

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Litmus

JUNE 22, 2020

In fact, email marketers work with an average of 3 other people to get an email out the door. Just @ someone, the same way you would on Twitter, to notify them that you need their opinion on an email. For freelancers—who usually work on their own—there are client emails, calls, and chats that accompany every build.

Features 64

Features Enterprise Management Eye-Tracking Template 64

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. And while YouTube is probably the first thing that comes to mind, don’t underestimate the power of other video channels like Facebook, LinkedIn, Instagram, and Twitter. Landing Pages 1.3 Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3%

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Hinge Marketing

DECEMBER 29, 2015

Many cite the start of marketing automation in 1999 with Eloqua and SilverPop, and InfusionSoft has been around since 2001. For comparison, many people thought Facebook was a fad when it started in 2004 or when Twitter started in 2006, yet nearly every company utilizes each even though they are five years newer than marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. At Skyword, we analyzed content created on our platform and found that, on average, total views increased by 94 percent if the content contained at least one image. Organic search came in as a close second (67 percent).

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. At Skyword, we analyzed content created on our platform and found that on average, total views increased by 94 percent if the content contained at least one image. A close second (67 percent) was organic search.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Referral Rock

OCTOBER 30, 2019

The average marketer relies on seven different digital marketing tools to keep them from going insane. Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Their software makes it easy to share content and automatically schedule posts to Facebook, Instagram, Twitter, and LinkedIn.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

SnapApp

DECEMBER 14, 2016

Maximise your presence on Twitter and LinkedIn to harvest relationships. One of our clients saw an average reduction of 85% in “Time to First Byte” and 69% in “Time to Load” after implementing AMP on their website. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62