TrustRadius Marketing

JUNE 19, 2019

Of all the love-hate relationships out there, the one between marketers and their marketing automation platform is a classic—at least in the world of software. In a recent TrustRadius survey, 70% of marketers said that Marketing Automation software was very essential to achieving their marketing goals. What’s in the Guide?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. When you consider the average sales professional spends less than 40% of their work week actually selling , the pressure on individual sales reps becomes that much more demanding.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Since this is a question that comes up pretty often, I figured I’d share some of the more useful results.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Televerde

JANUARY 14, 2020

One of our biggest customers is the largest global enterprise software company in the world. They are certified in technologies such as Marketo, Eloqua and Salesforce. Graduates earn almost four times the national average for formerly incarcerated females, average lifetime earnings of up to $1.9M depending on age.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Customer Experience Matrix

FEBRUARY 1, 2012

A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. I could show you my calculations, but then I'd have to.well, you know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

NuSpark Consulting

AUGUST 23, 2018

So next we look at the average ranking of the website’s URL for queries: Is it moving up in the results, and is it, therefore, more likely to attract people? Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. They just use them! How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Pricing starts at $250 per month and averages around $500. It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Both methods give similar results. Anyway, back to the estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Digital B2B Marketing

MARCH 27, 2012

Eloqua has an active voice on the entire spectrum of content marketing. It could be a financial software package talking about supply chain management. For instance, an ROI tool needs to illustrate potential value to your audience in their own environment, not simply deliver average savings percentages or productivity increases.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? In the case of VR, it built a three-part series to dive deep into VR’s use case for retail, software development, and impact on tech startups.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

LeadSloth

AUGUST 11, 2009

Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? If you have additional questions for Terry, please leave a comment below.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. In 1984, a person saw an average 2,000 ads/day. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Paid search has been touted as the be-all, end-all for cost-effectiveness.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Our open rates average 30%. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Is this good? How can we improve open rates? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

SnapApp

MAY 28, 2019

Say your company makes a software that integrates with HubSpot and Marketo. If a lead responds to your qualifying questions and says they use Eloqua as their marketing automation system, they can be automatically disqualified because your product can’t support their needs. Using qualifying questions is a great way to do this.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SmartBug Media

MARCH 18, 2019

The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. List segmentation by viewer interest and video content. Say goodbye to reading.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Engagio

FEBRUARY 21, 2020

Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. Let’s say your most popular industries are computer software and consumer products, with a count of 100 and 75 respectively. For this website scraping example, we know the data isn’t 100% accurate, so we treat it on a scale.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

The ROI Guy

MARCH 6, 2017

Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. For the enterprise, there are 2 versions of Windows 10: (1) Pro and (2) Enterprise with Software Assurance. were low and considered less than successful for the enterprise market.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

Hubspot

OCTOBER 13, 2014

The first major shift is the move from on-premise to cloud-based software and hardware, typically delivered in a Software-as-a-Service format (SaaS). In a world where most software and hardware is in the cloud, how will resellers earn money? Oracle buying Vitrue and Eloqua for $1.2B. Of the 60,000 odd agencies in the U.S.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

EMagine B2B Blog

OCTOBER 6, 2014

How do you link email software to GA/ Campaigns? Good email software like your Act-On, Marketo, Eloqua or Pardot will automatically encode your links to be shown in the campaigns section of Google Analytics, there is nothing special you have to do what so ever to have your visits from email appear there.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Even the best paid tools only find, on average, about 65% of your global brand mentions. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. Greg Ott , Demandbase. Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. The average email database expires at the rate of ~25% per year. Does your software smell like candy?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. With nearly 30% of all individuals who opened the email clicking through to watch their video, the personalized video campaign resulted in a 10x increase in click-through rate compared to their average marketing campaigns.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

The ABM Agency

MARCH 26, 2021

What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized. Visitor Intelligence Software. Examples: Marketo , Pardot , Oracle Eloqua. Reading Time: 3 minutes. Marketing Automation.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Sales Engine

DECEMBER 6, 2016

In our experience, here are the top 5 mistakes B2B companies make when trying to build their demand generation engine: #1 Starting with marketing automation Without question, marketing automation tools such as Hubspot, Marketo, Pardot, Eloqua, etc., have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Customer Experience Matrix

DECEMBER 22, 2015

So marketers must either accept that they’ll miss some connections, do laborious manual research to make the right matches, or rely on specialized software to do the work. They can compare performance over time, compare specific programs against an average, and see top campaigns by lead source. This is where Brightfunnel comes in.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Litmus

AUGUST 4, 2020

Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . Campaign planning or management software. Email teams spend an average of 2.4 Mailchimp and Salesforce Marketing Cloud make up the lion’s share of preferred ESPs, with 23% and 21% of respondents respectively using them. Automated reviews.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

ClearVoice

MARCH 11, 2019

Tech stack: A technology stack is a set of software (or even sub-applications within a larger software piece) that work together to offer some broad functionality. You can think of it as it was in the olden days, when software came on disks that you needed to install on a computer or server that was present in your office building.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83