Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. On average, Metadata customers paid back their investment within just seven months compared to 17 months from competing platforms.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Litmus

AUGUST 31, 2020

Email delivers a consistently high average ROI, but there are ways to make your efforts go even further. Have Eloqua ? You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. We’ve got you covered in our ebook, The 3 Pillars of Email Marketing.

Email Marketing 98

Email Marketing Eloqua Marketo Paid Search Agency 98

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Revenue for 2012 is reported at $58.4 More significant, the company continues to have huge losses – it lost $34.4

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2012

It also shows median as well as average results, in addition to top and bottom quartiles. The difference between the medians and averages is also something to bear in mind when looking at the other surveys, which only report averages. I’ve added a simple average to use later.) in the UK.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

The Point

FEBRUARY 18, 2020

Anecdotally, the average tenure of a power user, admin, or Marketing Operations Manager has also shortened, as high demand causes people to job hop to higher-paying positions. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

The Point

APRIL 8, 2015

Spear reported that on average, respondents answered only 56% of the questions “correctly” and thus scored a “C” grade. In some notable areas, the average marketing automation user appears to be achieving real business value. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 1, 2012

A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Today, the Marketo has more clients than Eloqua (although not more revenue), Pardot has replaced Genius in the third position, and Act-On is coming up fast. I could show you my calculations, but then I'd have to.well, you know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JULY 31, 2012

Since the client counts are mid-year figures, they should roughly equal the full-year average. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Zoominfo

MAY 9, 2022

When you consider the average sales professional spends less than 40% of their work week actually selling , the pressure on individual sales reps becomes that much more demanding. “If Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

SnapApp

NOVEMBER 13, 2015

A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. Note: With SnapApp’s new advanced Eloqua integration , this type of cookie-ing behavior is possible without directing to an external Eloqua form.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Oktopost

MARCH 11, 2020

This is why our average engagement rate is usually 30% higher than the industry standard. We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

This is why our average engagement rate is usually 30% higher than the industry standard. We’re proud to be partnered with every major marketing automation platform such as Marketo, Eloqua, Hubspot, and Pardot and awarded the ‘ #1 Technology Partner of the Year ‘ by Marketo.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Ledger Bennett

DECEMBER 18, 2019

Increasing the size of your average customer. It neglects to unpack how we find more people to sell to; how we sell to them more effectively; how we overcome internal cultural barriers; how we strengthen our position against competitors and how we deal with skills gaps. Growing the value of individual customers.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Televerde

JANUARY 14, 2020

They are certified in technologies such as Marketo, Eloqua and Salesforce. Graduates earn almost four times the national average for formerly incarcerated females, average lifetime earnings of up to $1.9M The women who work for us go through extensive training to learn every last detail of the solutions they’ll represent.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Customer Experience Matrix

JUNE 9, 2009

It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

MARCH 16, 2016

Users see attributes for each persona such as interests, titles, functions, tenure, and average deal size. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. The whiz-bang part of its pitch is using artificial intelligence (“deep learning” as in the Mariana Trench – get it?)

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

NuSpark Consulting

AUGUST 23, 2018

So next we look at the average ranking of the website’s URL for queries: Is it moving up in the results, and is it, therefore, more likely to attract people? Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

LeadSloth

APRIL 29, 2009

Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. On average every week Mike Pilcher publishes an interesting post. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. Marketbright blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. They just use them! How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Both methods give similar results. Anyway, back to the estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Directive Agency

APRIL 21, 2023

Buyer intent data can work well for software and tech companies with higher average contract values (ACVs). Directory site, Capterra, says a software company’s average click-to-lead conversion rate is 7%. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

ViewPoint

MARCH 31, 2011

This chart is accompanied by the following observation: “On average, Sales Reps report that only 31% of all leads generated fit their Ideal Customer Profile (ICP). Note the following question and responses: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot?

Marketing Qualified Leads 120

Marketing Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 120

Customer Experience Matrix

NOVEMBER 9, 2015

It then finds prospect segments with above-average sales results, segments that are receiving too much or too little attention from the sales team, and segments with significant changes in other key performance indicators. Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 14, 2013

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. An average client starts around $3,000 per month. Lists containing members of a persona can be assigned to marketing campaigns and sent to external marketing automation or CRM systems for execution.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Televerde

JUNE 12, 2018

How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM? pipeline, with an average deal size of $50k. For example, what are you doing with personal data when someone opts out? We tend to hoard contact data, valuing all data the same.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Customer Experience Matrix

JUNE 8, 2011

On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. It calculates the average number of days and Web sessions that customers spend in a segment, which is a limited velocity measure. This was intriguing.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Vidyard

NOVEMBER 2, 2017

The percentage of participants that report that video converts better than other content types have averaged 71 percent over the four years of this study, with video remaining the favored content type. The most commonly produced video continues to be Product videos, produced by 63 percent of the organizations surveyed.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. Background research for the workbook suggested that automation costs are from 1% to 5% of an average marketing budget. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Industrial Marketing Today

OCTOBER 7, 2010

To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. The chart below shows the average improvement in key marketing metrics: Metric 6 months before 6 months after. Leads sent to sales 1,372 1,058. Leads sent to sales 1,372 1,058.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 As Joe Chernov from Eloqua says, “forms are the enemy of spread.” sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 As Joe Chernov from Eloqua says, “forms are the enemy of spread.” sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. average year-over-year growth in corporate revenue, versus 18.7% for Industry Average firms and a 6.7% decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108