The Point

OCTOBER 7, 2010

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. A survey invitation generates much higher response rates compared to say, a free trial offer.

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

Porch Group Media

SEPTEMBER 24, 2019

Here’s a look at some statistics showcasing highlights of different channels. . Social Media Advertising Statistics. Email Marketing Statistics. 51% marketers agree that email segmentation is the most effective technique for personalization in email marketing. Direct Mail Marketing.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

SnapApp

APRIL 13, 2012

SMS may be a new technology, but it's not all that different from direct mail marketing of the past century. When using this kind of analogy, don't forget to point out how SMS typically outperforms both snail mail and e-mail direct marketing. Remember the WIIFM Principle What's In In For Me?

Mobile Marketing 48

Mobile Marketing SMS Paid Search Agency Opt-out 48

Customer Experience Matrix

SEPTEMBER 3, 2012

It’s an old saw among direct marketers that the list determines most of your response rate and the offer controls for most of the rest. Of course, most email marketers are used to looking at open and click rates, so it took some gentle reminding to keep everyone focused on the form fill statistics.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120