How the CEO Can Enhance Sales, Marketing, and the Executive Branch
ViewPoint
FEBRUARY 24, 2016
What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.". movement harshly declare that proactive targeting and prospecting for new business is dead.
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