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Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

KoMarketing Associates

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. This was compared to just 80% of average performers, and 63% of underperformers. Marketers’ Continued Investment in CX.

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Just Released: Forrester's TEI Report

Outreach

Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. Using their own methodology, Forrester found that on average, sales reps who are using Outreach are able to exceed their sales quotas because of increased sales productivity and greater sales effectiveness.

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US businesses’ CX scores down from last year’s all-time high

Martech

companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5

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Study: most B2B tech companies lose sales deals they didn’t even know existed

Sword and the Script | B2B

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” This is where good thought leadership can make a difference.

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Learn How to Calculate SEO ROI: The Conductor + Forrester ROI Calculator

Conductor

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

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Marketing KPIs are changing. Here’s why.

Zoominfo

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. For example, lead-to-close conversion rate measures the average percentage of leads that end up becoming customers.

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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. The approach is to operationalize go-to-market around customer lifecycle. Thus, alignment is more critical than ever.