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Is paid social advertising still worth it in 2023?

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While our average account value (ACV) was much higher than that, I knew this level of spending wasn’t sustainable. While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy.

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How to Create a Truly Omnichannel Media Plan

Bionic

Every Media Channel is Unique One of the biggest challenges to creating a truly omnichannel media plan is every media channel has its own unique set of attributes, such as: Television and Radio : measured by ratings and GRPs, purchased as spots, priced in gross, KPIs include average quarter hour listeners and viewers.

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20 Benefits of Advertising via Online Channels

Single Grain

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.