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B2B Reads: Price Wars, Subscriptions, & Visual Content

Heinz Marketing

In order to make sales, it’s important to highlight a distinct differentiation between a company and their offerings in comparison to their competitors. How to Stop Writing Average Emails: 16 Quick Tips. How To Win A Price War. The only real winning strategy in a price war is to transform it into a value war instead.

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What's Your Product's Actual (and Average) Selling Price

Hubspot

How you price these products can be a make or break decision for your business. The price should be high enough to cover production costs, but reasonable enough that potential buyers will be willing to purchase it. But, what's the best way to calculate your product's selling price? Selling Price. Average Selling Price.

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8 ActiveCampaign Alternatives for Small Businesses (Pricing & Features)

Optinmonster

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Before we dive into the list, though, let’s take a quick look at what ActiveCampaign has to offer so we can do a true comparison. Comparison: While ActiveCampaign focuses on email marketing, SendinBlue is more than that.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. They were then ranked on both the number of total reviews (popularity) and average user ratings (quality). Average user rating: 9.54 (out of 10).

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The Salesperson's Guide to Competition-Based Pricing

Hubspot

Did you know, on average, a 1% price increase translates into an 8.7% It's hard to believe the smallest percent increase or decrease in price can make a significant impact on profit margins. This statistic highlights the importance pricing can have on your company's bottom line. Competition-Based Pricing.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Average Revenue Per Account (ARPA). ARPA is essential if you want an exact average income, especially when you change the pricing. The formula for calculating ARPA is: Average Revenue Per Account = Total Monthly Recurring Revenue / Total Accounts. The ARPA changes depending on your pricing and product.

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Too much competition leads to comparison shopping and an increase in shopping cart abandonment. Solution: Conduct detailed competitor analysis to determine how they price their products. A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%.