B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
ViewPoint
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. We have some research to indicate that’s true, and that the statement’s directionally correct. But, like any average, it’s wrong. In large global companies, sales professionals haven’t seen leads from marketing, ever.
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