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Digital Marketers Now Spend an Average of 18% of their Budget on Social Media

KoMarketing Associates

The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%) When it comes to social media, most marketers are dedicating their funds toward Facebook (34%), followed by Instagram (14%). 18%) now goes toward social media.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. The average social media manager in the U.S. Here are 10 of the key findings from the report. Budgets are growing.

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B2C Facebook Results Are 30% Above Average on Sundays

Convince & Convert

I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. The big take-away (I hope) from our Webinar is that AVERAGE PEOPLE CARE ABOUT AVERAGES.

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Can tech companies protect elections from AI-powered manipulation?

Martech

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Why we care. The impact of this is unlikely to be limited to political marketing.

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Report: Social Media Marketers Finding New Avenues on Instagram and Facebook

KoMarketing Associates

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% one year later. Social Media Marketing and Website Visits.