Marketing Insider Group

JUNE 12, 2023

Image Source Key Takeaways: Remarkable content helps people and moves them to action. The best content is actionable and emotional. Simply put, remarkable work is above average and worth taking note of. One example of how remarkable work comes from a steady stream of above-average production is “Seinfeld.”

Content 233

Content Act-On Viral Marketing Fulfillment 233

Act-On

DECEMBER 1, 2023

Did You Know… The average marketing department finds 30-50% of their automated programs are outdated when auditing content during a migration. It’s a strategic blend of Paths 1 and 2 that takes the best of both, reducing redundancy and streamlining strategy. You rely on a few key programs, and can afford to roll out in phases.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Planning 213

Marketing Insider Group

FEBRUARY 14, 2023

The average person receives 121 emails per day. Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. I made you a 1-page framework to help.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. 30 – 40 is below average. 40 – 50 is average. Why Is It Important? Image Source: Ahrefs. Ranking Keywords.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Webbiquity

MARCH 26, 2024

The average office professional receives 120 emails per day (personally, that’s closer to 200) and spends nearly a quarter of their work time reading and responding to email messages. To help enterprises use these principles, the authors and their team have also developed an AI-powered newsletter software platform called Axios HQ.

Newsletter 172

Newsletter Blogger PR Paper 172

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. There are many factors to consider; we will dig into a few tips and unfurl the best times when you can post your Reels. Best Time to Post Reels on Instagram: Why Does It Matter?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Webbiquity

AUGUST 17, 2021

The reach of each network is as follows: Ø Facebook page 1-2% average. Ø LinkedIn is 2-4% average and. Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search. And the best part is you can generate more sales directly from your pins on Pinterest!

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

JANUARY 2, 2024

billion people globally engaging on these platforms for an average of 2 hours and 24 minutes daily​​), the nature of this engagement is changing, particularly in how it drives traffic to external websites. At Marketing Insider Group, we’re seeing a shift in how social media is best used for engagement and brand visibility.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Martech

SEPTEMBER 13, 2023

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

SMS 121

SMS Loyalty eCommerce Mobile Marketing 121

Sword and the Script | B2B

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. That’s how Post It notes were discovered and it went on to be a best-selling project. Develop a hypothesis, establish controls the best you can and strive to isolate those variables. >>> Need an extra pair of hands?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. Typically, a social media user engages with an average of 6.7

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform?

Lead Ranking 129

Lead Ranking Lead Scoring Enterprise Management Marketing Management 129

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. These paid tools show the average monthly search volume for your keywords.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Sword and the Script | B2B

JANUARY 23, 2024

Below are a few that stood out to me: The “average” B2B tech buying team : B2B buying teams average 9 members from various departments; B2B buying teams consider, on average, 4 sellers, for each purchase; Teams have 15 “interactions” with each seller being considered; and The more vendors considered, the larger the team and the longer the process.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. What is Reddit? Demographics 63.6% of Reddit users are male.

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. When prospective clients ask, “Now What,” we are kind but frank and share that they don’t have a functioning marketing department capable of helping their companies compete. A call comes in.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

SocialPilot

JANUARY 14, 2024

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. On average, 8 people are hired via LinkedIn each minute. On average, users spend 7 minutes and 12 seconds on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” This guide will help you do just that. This helps you understand how effectively your content is converting website visitors into potential customers. Your average customer value is $5,000. Think of your content as seeds of knowledge.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. Companies that best adapt to AI impacts will consider and respond to all of these considerations. It’s not as simple as “do this, don’t do that.”

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!). AI for IT: 3 launches you can use Let’s take a look at how these new AI launches, all announced at Dreamforce 2023, are helping IT teams get more done – and how you can, too!

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

SmartBug Media

MARCH 7, 2023

When used strategically, SMS helps brands drive multiple purchases during the customer lifecycle to increase average order value (AOV). After all, at the end of the day, your marketing strategies are only as good as the revenue they bring in and the customers they help to retain. percent average monthly click-through rate 13.1

SMS 98

SMS Conversion Click Rate CTR 98

Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. But, when you look at the average open rates for automated emails, the rates look a little different. Statista reports that the average open rate is around 30% for these automated emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Hinge Marketing

FEBRUARY 22, 2024

And the best performers, which we call High Growth firms, accelerated their growth compared to their slower-growing counterparts. This group includes both Average Growth and No Growth firms. This year’s High Growth cohort grew at an average rate of 41%—a significant jump over the previous year.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

SmartBug Media

JANUARY 4, 2023

It’s one of the best ways for businesses to connect and stay in touch with customers. At SmartBug, our team of e-commerce experts have worked with many businesses in the food and beverage industry to help them see serious results—sometimes in as little as 30 days. percent average monthly open rate. Boosted revenue.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Optinmonster

JANUARY 18, 2024

of free trial users don’t convert into paying customers on average. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy. For best results, build urgency to your offer. You can see this on a lot of SaaS websites that sandwich their best-selling plans between other plans.

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

Sharpspring

JULY 25, 2022

Looking just at cost is probably not the best measurement to gauge customer retention and more companies are looking at Customer Lifetime Value (CLV) to determine the difference between acquiring a new customer versus retaining an existing customer. Customers with high CLV are loyal customers and are your best brand evangelists.

Ad Frequency 98

Ad Frequency Paid Search Agency Pricing Price 98

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Let’s find out how marketers can capitalize on Meta’s reach to help build their brand identity.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

SmartBug Media

DECEMBER 14, 2022

At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. According to an email benchmark report for 2022 from CampaignMonitor , the average for key metrics are as follows: 21.0 percent average monthly open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Optinmonster

MARCH 22, 2024

How To Decide Whether or Not To Disable Comments Here at OptinMonster, we believe in doing what is best for our users, even if that means some extra time, effort or expense. At the same time, we also believe in making smart, data-driven decisions–and helping you to make those decisions–so that you can spend your resources wisely.

Correlation 77

Correlation Lead Ranking Lead Scoring Traffic 77

Contently

FEBRUARY 28, 2023

The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about. This makes sense for their business model since they have an app that helps their users track their money and make smart personal finance decisions.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Salesforce Marketing Cloud

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Get actionable customer service insights Service Intelligence, a powerful new analytics app for Service Cloud, can help you boost agent productivity, cut costs, and enhance customer satisfaction. First, the basics.

Work Management 72

Work Management Service Lead Ranking Lead Scoring 72

Seismic

FEBRUARY 22, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. What does it mean to measure success?

Sales Cycle 81

Sales Cycle Analytics Lead Ranking Lead Scoring 81

Choozle

MARCH 20, 2024

This surge is expected to elevate monthly average podcast listeners to over 1.7 billion, monthly average audiobook listeners to 270 million, monthly average streaming music subscribers to 750 million, and monthly average radio listeners to nearly 4 billion. Interested in Having a Conversation?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Litmus

FEBRUARY 8, 2024

The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. This approach will help marketing teams identify and cull inactive subscribers from their lists. What resonated most?

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Martech

OCTOBER 13, 2023

Playbooks should incorporate this research into a sales structure that brings the best thinking to every rep. Second, it can help refine your ideal customer profile. Calculating the CLV It’s also helpful if you calculate your CLV, maybe not as precisely as a CPA would, but with this relatively easy “back of the envelope” calculation.

Ideal Customer Profiles 116

Ideal Customer Profiles Churn Rate Paid Search Agency Cost per Acquisition 116

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109