KoMarketing Associates

MARCH 31, 2021

SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Marketing Insider Group

MAY 1, 2023

87% of marketers say that video provides a positive return on investment (ROI) Source: Wyzowl And, 83% of marketers say that video marketing has helped increase the average time spent on their website. People consume an average of 18 hours of video each week Source: Wyzowl That works out to about 2.5 Video Marketing Best Practices 20.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Webbiquity

AUGUST 4, 2020

Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. They were then ranked on both the number of total reviews (popularity) and average user ratings (quality). Average user rating: 9.54 (out of 10). Average user rating: 9.35. Average user rating: 8.84.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

KoMarketing Associates

JULY 13, 2022

The majority (59%) claimed that it is “above average” at best, while 21% said it was only “average.”. SharpSpring recently partnered with Ascend2 to conduct “The State of Marketing and Sales Alignment 2022,” and statistics indicated that only 18% of respondents believe the customer experience they offer is “excellent.”

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

Act-On

DECEMBER 1, 2023

Did You Know… The average marketing department finds 30-50% of their automated programs are outdated when auditing content during a migration. It’s a strategic blend of Paths 1 and 2 that takes the best of both, reducing redundancy and streamlining strategy. You rely on a few key programs, and can afford to roll out in phases.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Planning 213

Marketing Insider Group

JUNE 12, 2023

The best content is actionable and emotional. Simply put, remarkable work is above average and worth taking note of. One example of how remarkable work comes from a steady stream of above-average production is “Seinfeld.” A reader later calculated that the average mark was a surprising B-.

Content 240

Content Act-On Viral Marketing Fulfillment 240

Marketing Insider Group

FEBRUARY 14, 2023

The average person receives 121 emails per day. Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. It takes an average of 8 touchpoints with a potential lead before a sale is made. Here’s a special gift for you 4.

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Act-On

NOVEMBER 7, 2023

There are services like Quuu that can find and post some content for you automatically, but it’s really best to view those as a supplemental service ― not your entire social media queue. Here’s why: The average lifespan of a tweet is 15 minutes or less. The average Facebook reach is around 6%. Lots of time. We have bad news.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Average conversion rates for B2B companies typically fall between 0.5-1%. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate?

Conversion Rate 308

Conversion Rate Conversion Content Traffic 308

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Typically, a social media user engages with an average of 6.7 The average user spends 2 hours and 24 minutes on their social media feeds daily. It’s hard to bucket the average engagement rate of social media as a whole.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

SEPTEMBER 13, 2023

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty.

SMS 123

SMS Loyalty eCommerce Mobile Marketing 123

Martech

MARCH 25, 2024

Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. On average: 10.75 Those ads appear above SGE 51% of the time and beneath 49% of the time, on average.

Studies 79

Studies Paid Search Agency Google Product 79

Contently

APRIL 27, 2023

Use G2’s Spring 2023 Enterprise Grid® Report for Content Creation to choose the best content creation software. At Contently, we’ve learned that the perfect content marketing solution requires the best of technology, strategy, and talent. On average, content creation software takes 1.72 Who uses content creation software?

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Martech

MARCH 6, 2024

But are those metrics always the best judge of success? We ran the test for three months, generating six campaigns for the control group and 12 for the variant and took the average for each metric. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period.

Click Rate 100

Click Rate Budget Programs Case Studies Open Rate 100

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. When verifying keyword search volume, look for terms with an average monthly search volume of 100 searches or greater. These paid tools show the average monthly search volume for your keywords.

Keywords 105

Keywords Traffic Research Lead Scoring 105

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. And indeed, average SaaS spend shrank closer to 11% over this past year.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Hinge Marketing

FEBRUARY 22, 2024

And the best performers, which we call High Growth firms, accelerated their growth compared to their slower-growing counterparts. This group includes both Average Growth and No Growth firms. This year’s High Growth cohort grew at an average rate of 41%—a significant jump over the previous year.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

SocialPilot

JANUARY 14, 2024

On average, 8 people are hired via LinkedIn each minute. On average, users spend 7 minutes and 12 seconds on LinkedIn. The average visit duration on LinkedIn is 8.52 Users visit an average of 6.4 LinkedIn Posts with 1900-2000 words have the best performance and engagement rate. pages on LinkedIn before leaving.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Sword and the Script | B2B

JANUARY 23, 2024

Below are a few that stood out to me: The “average” B2B tech buying team : B2B buying teams average 9 members from various departments; B2B buying teams consider, on average, 4 sellers, for each purchase; Teams have 15 “interactions” with each seller being considered; and The more vendors considered, the larger the team and the longer the process.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Martech

APRIL 3, 2024

Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. Reddit’s 2023 average revenue per user (ARPU) was about $0.80 (Facebook $9.62) Reddit marketing tactics The keyword for marketing on Reddit is engagement — the more you do, the more response you will get.

Mobile Advertising 82

Mobile Advertising Social Media Aggregators Communities 82

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Your average customer value is $5,000. Think of your content as seeds of knowledge. Is content syndication worth the effort? Multiply the number of leads by ACV to calculate the total revenue generated.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

SmartBrief - Marketing

JANUARY 29, 2024

Given the huge expense of advertising during the Super Bowl, with spots costing over $7 million for a 30-second ad, it is in a brand’s best financial interest to get as much out of its investment as possible. The early releases had a slight edge, averaging 2.93 Stars while in-game debuts averaged 2.92

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? Overall, the survey puts the average marketing budget at 9.2% This is probably the best benchmarking study of the B2B tech companies I tend to work with.

Marketing Budget 91

Marketing Budget Advertising Benchmark Marketing Budget Creation Budget Programs 91

Marketri

APRIL 4, 2024

An average performance doesn’t score wins in today’s competitive marketing environment. And since the average salary for a coordinator is less than that of a manager, there’s more budget to secure specialists on an outsourced or fractional basis, attend trade shows, invest in paid media, and more.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. By understanding its strengths and where it performs best, brands can make the most of their investment in Meta.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels eCommerce 124

Leadspace

JUNE 28, 2021

A database that lacks critical information can lengthen your sales cycle by an average of 8% to 14%. Just input the number of records in your database(s) and the average sales price (ASP) to get estimates of how data health is likely impacting your revenue. Best-in-Class. Average: 75% usable records/25% unusable records.

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

Sharpspring

JULY 25, 2022

Looking just at cost is probably not the best measurement to gauge customer retention and more companies are looking at Customer Lifetime Value (CLV) to determine the difference between acquiring a new customer versus retaining an existing customer. Customers with high CLV are loyal customers and are your best brand evangelists.

Ad Frequency 98

Ad Frequency Paid Search Agency Pricing Price 98

SmartBug Media

MARCH 7, 2023

When used strategically, SMS helps brands drive multiple purchases during the customer lifecycle to increase average order value (AOV). Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent for email The average SMS conversion rate was 29 percent versus 1.22

SMS 98

SMS Conversion CTR Click Rate 98

SmartBug Media

DECEMBER 14, 2022

According to an email benchmark report for 2022 from CampaignMonitor , the average for key metrics are as follows: 21.0 Some of its best-performing metrics include: 6 percent average monthly click-through rate. percent average monthly open rate. Best Email Campaign: St. percent average monthly click-through rate.

Email Marketing 98

Email Marketing Open Rate Click Rate Paid Search Agency 98

SmartBug Media

JANUARY 4, 2023

It’s one of the best ways for businesses to connect and stay in touch with customers. As a result, some of the best-performing metrics observed include: 14 percent average monthly click-through rate. percent average monthly open rate. Here were our most successful email engagements: Best Automated Flow: Welcome Series.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion active social media users On average, people have 5.54 As we’re data nerds here at Brandwatch we fall firmly in the second camp. billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Choozle

MARCH 20, 2024

This surge is expected to elevate monthly average podcast listeners to over 1.7 billion, monthly average audiobook listeners to 270 million, monthly average streaming music subscribers to 750 million, and monthly average radio listeners to nearly 4 billion.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Only B2B

APRIL 17, 2024

Increased Sales Efficiency By freeing up your sales team’s time for what they do best – closing deals – you unlock significant gains in time management and overall sales efficiency: According to Harvard Business services Engaging with a prospect now requires an average of 18 or more phone calls, with callback rates falling below 1%.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Optinmonster

MARCH 22, 2024

How To Decide Whether or Not To Disable Comments Here at OptinMonster, we believe in doing what is best for our users, even if that means some extra time, effort or expense. First Neil found that he averages about 176 comments per post, with 22.6 Related Content: 13 Best Blog Sites In 2020: Which Is Right For You?

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. But, when you look at the average open rates for automated emails, the rates look a little different. Statista reports that the average open rate is around 30% for these automated emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!). However, the average organization reported more than 1000 distinct applications used across the enterprise. But are you ready for the understatement of the year?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126