Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

MAY 20, 2013

Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 4) Larger companies are more worried about strategic challenges, while smaller companies are concerned with tactical ones.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

Directive Agency

OCTOBER 25, 2019

However, today, I’ll simplify three tactics further. Reviews have become a significant part of B2C and B2B interactions. Here are some stats from G2 on how people truly see reviews today: 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales. Added Social Proof.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Here are a dozen stats that show the value of blogging and provide guidance for achieving real results. Seven Stats About the Benefits of Business Blogging. 3: Nine Social Media Marketing Stats You Can Use. #4:

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit).

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

Optinmonster

JULY 21, 2023

SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. ” ( HubSpot ) For more email marketing stats, read Top Email Marketing Statistics You Need to Know. SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. And this number is projected to reach 4.6

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Porch Group Media

JANUARY 19, 2021

Email personalization was the top email marketing tactic in use (72 percent), a slight increase from the 2018 study. Email Marketing Tactics & Tools. Email marketers who are seeing higher average open rates are getting them because of these tactics. Tactics You Should Be Employing Today. Email Segmentation.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Contently

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. HubSpot was clearly onto something.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Contently

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Work Management 91

Hubspot

MAY 19, 2020

You should only devote time and resources to the platforms that align most with your audience and marketing tactics. Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. Social media marketing tactics don't drive bottom line results. Social media drives leads and customers, period.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Porch Group Media

DECEMBER 9, 2019

Email personalization was the top email marketing tactic in use (72 percent), a slight increase from the 2018 study. Email Marketing Tactics & Tools. In an effort to try and improve email effectiveness, some of the top tactics email marketers employed included: Email personalization (72%). Email Marketing Challenges.

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Marketing automation plays a huge part in B2C email marketing. Source ).

Paid Content 94

Paid Content Statistics Planning Paid Search Agency 94

Single Grain

JUNE 5, 2023

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. WebFX ) The average CPC for Google search ads is $1-$2.

Paid Content 52

Paid Content PPC Statistics Privacy 52

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

OCTOBER 5, 2010

Twitter Facts, Figures & Stats. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Truth About the Average Twitter User [STATS] by Mashable. And much more.

Twitter 100

Twitter Stats Tools Tips 100

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. Salesforce.

Enterprise Management 274

Enterprise Management Paid Search Agency Examples Advertising Agencies 274

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Customer acquisition requires many simultaneous tactics. Content marketing is not a tactic, it’s a long-term strategy. Where Are We Coming From?

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

FEBRUARY 6, 2017

billion daily active users on average, but those users come from all over the world -- with 85.2% 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. The average post reach of total audience is 10.71%. 16–25 words is the ideal message length for B2B, 21–25 for B2C. and Canada.

Social Media 28

Social Media Stats Twitter Facebook 28

Webbiquity

DECEMBER 30, 2014

Yet marketers still have many questions about content marketing strategy and tactics. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

ClickZ

JULY 31, 2019

The need to deliver ever more personalized content for more customer segments in B2C organizations, as well as the shift towards account-based marketing in B2B companies, has increased the work for already strapped marketing departments. CZ: What are some examples of success stats from customers who’ve started using your product?

Enterprise Management 86

Enterprise Management Resource Management Digital Asset Management Work Management 86

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email? Social Media Tips, Tactics and Techniques. 50 Ways to Measure Success in Social Media by B2C Marketing Insider.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

JANUARY 22, 2015

Here are a few stats, specifically related to social media, that you should consider while you are crafting your 2015 content marketing strategy: 1) Last year the amount of video from people and brands in Facebook''s News feed increased 3.6X Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat!

Stats 28

Stats Planning Content Marketing Inbound Marketing 28

Hubspot

AUGUST 20, 2020

But when done right, lists posts are great for posts that seek to aggregate tips, tactics, or ideas under a certain topic, and they can result in high-quality content. 43 Messaging App Stats That Marketers Should Know. Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet. Can B2C Marketing Succeed on LinkedIn?

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Navigate the Channel

JUNE 7, 2023

Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. All three tactics can build long-lasting relationships. Despite the ban-or-not controversy brewing around Tik Tok, TikTokers use the app for an average of 1.5

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Directive Agency

DECEMBER 7, 2018

Every year, the Content Marketing Institute conducts a survey of B2C and B2B marketers, learning about the content they make. . Below, you’ll find the right type of content for each of the following stages and tactics to increase your content marketing strategy: Welcome to the Awareness Stage. Source: [link]. Source: [link].

Top of Funnel 74

Top of Funnel Sales Qualified Leads B2B Case Studies 74

Tomorrow People

NOVEMBER 21, 2022

Late adopters are now well and truly in the content marketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics. Online video has gone mainstream , and whether operating in the B2C or B2B space, brands cannot afford to ignore it. The advance of content marketing continues apace.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Late adopters are now well and truly in the content marketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics. Online video has gone mainstream , and whether operating in the B2C or B2B space, brands cannot afford to ignore it. The advance of content marketing continues apace.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Benefits of Hiring a Digital Marketing Agency.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

JUNE 26, 2018

On average, email generates $38 for every dollar spent, which is a 3,800% return on investment. Here are some stats that prove how effective email marketing can be: Email is good for business. Research the average email stats for your industry and use them as benchmarks for your goals. Source: HubSpot.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? Social media stats in video form. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2015

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x more traffic than those who only published between 0-4 posts.

Hubspot 100

Hubspot Research Lead Gen Conversion 100

Sprout Social

OCTOBER 31, 2018

These tips and tactics might be total eye-openers if you’ve never taken advantage of them before. — Stats By STATS (@StatsBySTATS) October 27, 2018. If so, you need to familiarize yourself with a few particular Twitter advanced search tactics and operators. Spot positive customer comments. and so many more!

Twitter 96

Twitter Brand Identity Branding Lead Scoring 96

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. The stats are all going the direction of mobile and have been going for some time. One of our clients saw an average reduction of 85% in “Time to First Byte” and 69% in “Time to Load” after implementing AMP on their website.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Social Media / Social Networking.

Paid Content 100

Paid Content Social Media Statistics Social Marketing 100