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Report: Instagram Stories Now Have an Average Completion Rate of 87%

KoMarketing Associates

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%. On average, Instagram Stories have had a 7% reach rate in 2020, which is an increase from the 6.7% recorded in 2019.

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Targeted Email: Segmenting Customers by Average Order Value

SendX

In looking to use targeted email marketing to directly impact sales, it’s important to segment your customers by Average Order Value first , then further segment them based on the factors we’ll discuss momentarily. In fact, your goal should be to provide offers your audience values highly at a price they’d consider shockingly affordable.

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Senior Living Industry Average Benchmarks

SmartBug Media

HubSpot Benchmarks offers valuable metrics that gauge the performance of your marketing and sales efforts against the industry average. Average length of stay: The amount of time residents are living in your community. You can also use the industry average data in Benchmarks to evaluate the shifts in your performance.

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47% of B2B Marketers Still Only Rate Lead Nurturing Initiatives as ‘Average’

KoMarketing Associates

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” Furthermore, 30% admitted that their initiatives “need improvement.”.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion.

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11 Hacks To Increase Average Time Spent on a Website

Optinmonster

Do you want to learn how to increase average time spent on a website? In this article, I will share 11 hacks to increase average time spent on a website. In this article, I will share 11 hacks to increase average time spent on a website. The time people spend on your website is a clear indication of how they feel about it.

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Are Your Lead Conversion Rates Above Average?

Marketing Insider Group

The post Are Your Lead Conversion Rates Above Average? But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is […]. appeared first on Marketing Insider Group.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds. This session will include: How the psychology of the average consumer has changed during the pandemic. Why you should be asking “so what?”

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle. How in the world are you supposed to survive as a seller?