Remove average

Digital B2B Marketing

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Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

As you learn more, what you once considered a good ROI will quickly become just average, in your view. The answer is simple: competitors had better offers. Meeting the goal, when there is an opportunity to exceed it, isn’t enough. This will move your marketing to new partners and new tactics over time. Consider this second scenario.

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Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Is my brand lift above average? A benchmark averages together these apples, oranges and bananas as if they were all the same. We like to measure ourselves against something. We want to know that we are doing good work. Is my my email click rate good? Is my search conversion rate where it should be? Published Benchmarks Are Garbage.

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The More You Share, The Less We Care

Digital B2B Marketing

When I first joined Triberr, even though my Twitter following was increasing quickly on a percentage basis, I saw average clicks per share (tracked through bitly) actually drop. In the first few days, I continued to average roughly the same number of clicks per link. Sharing Through Triberr.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article).

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Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

Because it specifies planting times and average weather but for where? If your infographic has more text than the average blog post, you have missed the whole point of infographics. In particular, look at the environment key below and map that information in the infographic. Beyond being hard to read, it can even mislead.

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B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Despite the cost of bad data, the practice of the average marketer guarantees bad data, and it may be getting worse each year.

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

Those that click on banner ads tend to be older and have lower incomes than the average internet audience. In addition, these people are likely to click on the same ad multiple times, leading one to question if banner clickers are losing control of their faculties , a group that is on average older and less likely to be employed.