Biznology

FEBRUARY 21, 2018

If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should. Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news.

Opinions 184

Opinions Marketing Report Ads Advertisements 184

Biznology

JUNE 13, 2018

The AFL-CIO reported that for more than 400 companies in the S&P 500, the average CEO made 347 times more than the average worker. • In contrast the median compensation for their workers was $75,217, so the pay ratio was 275 to 1. • The median pay for a Walmart employee was $19,177 in 2017 compared to $22.2

Branding 154

Branding Brand Identity Comparison Rules 154

Biznology

JUNE 7, 2018

They cost less on average than other types of media advertising and can garner better results. On average, most promotional products are kept for at least a year or more. If you think that promotional products are too antiquated to still deliver on their advertising, you would be mistaken.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

OCTOBER 12, 2017

The year before we did this, I edited 280 white papers (average length, 40 pages). Between announcements, he averages about 3000 views and his average time on page is almost 7 minutes. After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

OCTOBER 19, 2017

The 2017 Edelman Trust Barometer report recorded the lowest level of trust ever for government, business, media, and NGOs–an average of only 44%. These factors have led average consumers to ask where and how companies or brands stand on many of these social issues.

Branding 152

Branding Brand Identity Ethics Trust Marketing 152

Biznology

OCTOBER 14, 2020

This is because the average message your employees share gets 24x more re-shares than if your brand account posted the same message. But the key is employee influence. A message shared by employees reaches more than 5x further than the same message shared by a brand account, according to the MSL Group. That is a huge difference.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Biznology

MAY 31, 2019

The average time to take an idea to launch for an IdeaScale customer is less than a year. Less than the industry average. Where does a big brand fit in when your customer has all the technology that they need? Instead, what will differentiate the market leaders from the market laggards is their ability to act on ideas.

Differentiation 112

Differentiation Work Management Marketing Management Lead Ranking 112

Biznology

NOVEMBER 9, 2016

22% is the average increase in website load speed per year. 5 seconds is the average page load time this year. (KissMetrics). 38% of mobile internet users say that they’ve encountered a website that wasn’t available. Shoprocket ). 18% of mobile users will abandon a website if it doesn’t load in less than 5 seconds. KissMetrics).

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

APRIL 24, 2017

10% of followers, on average, are reached by organic tweets ( Bitly ). 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ). Business.com). Venture Beat ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done?

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

JUNE 29, 2018

The TechTarget campaign featuring these videos got 3X the industry average response. Research reports are typical “mid-funnel” content. Here’s an example from a series of videos based on a 451 Research report. As you’ll see, the video is more of an argument than a product pitch. Just one differentiator.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

NOVEMBER 16, 2020

By analyzing your key customer service metrics , such as the average response time, hold time, or call abandonment rate, you will identify the customer service areas that need improvement. With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

AUGUST 12, 2020

Historically, female-led businesses attract less than three percent of venture capital, despite generating significantly better returns to investors – on average more than 25%. In fact, more than half of How Women Invest’s Limited Partners are women of color. of funding.

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Biznology

JUNE 18, 2018

Doing so allows you to make changes to at least get the page up to “average” before the hard work of A/B testing starts. It’s possible for trained machine learning tools to predict the conversion rate, bounce rates, and other statistics before your page is even published. Like this post? Sign up for our emails here.

Marketing Websites 148

Marketing Websites Clickthrough Statistics Conversion Rate 148

Biznology

OCTOBER 28, 2015

Instead, calculate an average qualification cost for inquiries over a set period, such as a year. This number will serve as your average cost to qualify an inquiry. You need the average order size: namely, the total revenue divided by the total number of orders. (If Average order size (annual revenue / # orders).

Sales Qualified Leads 80

Sales Qualified Leads Cost per Lead Sales Leads Leads 80

Biznology

JUNE 6, 2016

is the average number of times these brands post each day. TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day. 50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5

Facebook 80

Facebook Studies Organization Case Studies 80

Biznology

APRIL 6, 2018

Manufacturing companies put out 20; the average is 16. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. High-tech and manufacturing companies lead. High-tech companies put out more videos than anyone else — 21 per month.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

APRIL 3, 2014

You will need four numbers: The average revenue quota per rep, in the period, whether it’s a year, or a quarter, or a month. The average revenue per order, or per closed deal. Now we know that each reps needs, on average, 150 qualified leads to make quota. In this example, it’s 40% self-generated, leaving 60%, or $1.8

Sales Qualified Leads 80

Sales Qualified Leads Generation Marketing Qualified Leads Leads 80

Biznology

APRIL 3, 2014

You will need four numbers: The average revenue quota per rep, in the period, whether it’s a year, or a quarter, or a month. The average revenue per order, or per closed deal. Now we know that each reps needs, on average, 150 qualified leads to make quota. In this example, it’s 40% self-generated, leaving 60%, or $1.8

Sales Qualified Leads 80

Sales Qualified Leads Generation Marketing Qualified Leads Leads 80

Biznology

NOVEMBER 6, 2019

It’s especially frustrating when you realize that meetings can take up as much as a third of the average manager’s time. Why is it that we value productivity in every facet of our businesses, but we waste so much time in meetings? 47% of workers say the top time-waster in their workplace is meetings.

Conference 106

Conference Customer Surveys Software Resources 106

Biznology

DECEMBER 4, 2018

We looked at data for a couple of companies and found that on average 30.5% For many companies the amount of traffic that goes back to Google is almost equivalent to what they got in the first place. of their traffic comes from Google. We also found that 24.5% of their traffic exits to Google.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

MARCH 1, 2019

They download an average of eight pieces of informational content during the purchase process 83% say they prefer vendors who educate them through each stage of the decision process 63% prefer video or webinar demonstrations of products.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

OCTOBER 18, 2019

People are surprised to learn the average entrepreneur works 70 hours per week. Many struggle and continue to do too much by hand. However, entrepreneurs should start small with AI. Create a step-by-step strategy and look for ways to invest in the future. when starting out.

Fulfillment 116

Fulfillment Distribution Studies Demand 116

Biznology

FEBRUARY 26, 2020

With a population of more than 212 million people today, the country’s internet penetration has reached 70 percent, far above the global average of 57 percent, per Pag |Brasil. Brazilians spend nearly five hours each day on the internet using their mobile devices, on average.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

DECEMBER 26, 2013

Their ad frequency over this period was around 70% and their average ad rank was 4%. Conversely, Sears had a much lower ad frequency over the period, only showing their ads 25% of the time with an average rank of 5.4. That’s a win-win! Target was a good example of this.

SEM 80

SEM Lead Scoring Lead Ranking Ad Frequency 80

Biznology

OCTOBER 1, 2018

With these tools, you can predict sales patterns, determine the effectiveness of your marketing campaigns, and learn more about your average customer. Large companies have used data analytics for years, but analytics tools are now becoming more accessible to small companies.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

SEPTEMBER 30, 2019

However, you also need to carefully monitor how much it costs on average to attain a new client. Here are four metrics you should pay close attention to moving forward: Customer Acquisition Costs. In order for your business to grow, you need to find new customers while keeping your current ones.

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Biznology

AUGUST 28, 2019

It might determine the average distance that people travel to reach the establishment, for example. Location intelligence platforms examine every possible variable and give reports that entrepreneurs can use when picking the best places to operate. Then, once a restaurant opens, the AI can keep generating useful data.

Forecasting 116

Forecasting Order User-Generated Content Statistics 116

Biznology

JANUARY 20, 2020

Finally, and especially if you’re launching a startup in an industry with a high average investment capital, consider reaching out to angel investors or venture capitalists. Look for angel investors and venture capitalists.

Startups 129

Startups Effectiveness Allocation Forecasting 129

Biznology

APRIL 16, 2012

DEGREES OF SEPARATION : Scientists at Facebook and the University of Milan reported the average number of acquaintances separating any two people in the world was not six but 4.74. The study found that the average number of links from one arbitrarily selected person to another was 4.74. The average distance is 4.67

Social Media 80

Social Media Studies Media Case Studies 80

Biznology

AUGUST 13, 2021

The team found that the respondents opted out 32% of the time, on average. The conclusion: We actively avoid information that can help us. “ To see the future more clearly, find your blind spots. “After being bombarded with disruption in 2020, executives can better prepare for the next crisis by considering new perspectives.”

Tools 104

Tools Peer-to-peer Thought Leadership Paid Search Agency 104

Biznology

FEBRUARY 26, 2016

On average, about 40% of your revenue comes from 8% of your customers. Repeat buyers spend an average of 67% more with your company , and those who’ve made two or more purchases are nine times more likely to convert than a first timer. Have you ever taken a look at how much of your revenue comes from new vs. repeat customers?

CRM 80

CRM Loyalty Paid Search Agency Differentiation 80

Biznology

SEPTEMBER 17, 2012

AVERAGE VALUE : If you sell a product or service on your website, these last two metrics are for you. “Average Value” or “Average Shopper Value” or “Average Order Value” is the best measurement to watch and take action to positively effect sales. . Or two or three?

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

JUNE 5, 2020

The transfer times, however, are relatively quick – only two to three days when you transfer to and from an external bank, which is quicker than the 5-10 day average with other banks. Like with many other money market accounts, you can only link your account to one external bank in the U.S, which limits your transfer options.

API 104

API Work Management Business Marketing Management 104

Biznology

JANUARY 24, 2017

If you’re willing do go down the list a little bit and do your homework, “some 42% of influencers say they charge brands between $200 and $500, on average, per post; 37% charge less than $200, on average,” according to MarketingProfs.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

DECEMBER 22, 2014

Marketers spend an average of 4-6 hours a week on social media (source: Social Media Examiner ). 7 people in the average firm of 100-500 people are involved in a buying decision (source: Gartner). Only 2 attempts are made by the average salesperson do reach a prospect (source: Sirius Decisions ).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

OCTOBER 28, 2019

Companies that base their strategies on big data are already showing good returns on investment, with above-average upswings in both profit and productivity. Applications such as mobile payment are already in widespread use, and customer demand is growing. The use of large data sets is also taking off. Greater participation in the workforce.

Product 112

Product Bandwidth Digital Transformation High Quality Lead 112