autoresponder work 
The Point
APRIL 1, 2014
In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”.
The Point
JANUARY 6, 2014
How else do you know what worked and what didn’t? Set up an autoresponder campaign for all new campaigns. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. This year, test something in every campaign.
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