Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 13, 2009

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. How Email Contributes Further Down the Sales/Marketing Funnel. This data needs to go beyond the communications that marketing is sending but should combine the efforts from marketing AND sales.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100