autoresponder Product Related Topics 
The Point
MARCH 13, 2013
One surefire method of making sure that leads are responded to promptly, effectively, and systematically, is to incorporate a program of automated email response (sometimes known as an “autoresponder” campaign.) Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.
The Point
JULY 17, 2017
IMPACT : It may feel self-serving or even disingenuous to create content that explicitly provides a business case for buying your product. IMPACT : Leverage marketing automation (through autoresponders, sales alerts, and other functionality) to ensure that all buyer inquiries are responded to promptly and systematically.
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The Point
MARCH 27, 2013
A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.
The Point
AUGUST 25, 2015
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.).
The Point
APRIL 1, 2014
Time and time again, we see marketing automation improve the productivity, efficiency, and job satisfaction of Inside Sales. Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced.
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