Webbiquity

JULY 12, 2016

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Google Review Count: 44,200. Pricing: $1,000 to $3,000 per month.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

APRIL 1, 2014

The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. All of this is preceded by a personalized email (from the BDR) sent automatically by Marketo to all Web leads, even those that the BDR ultimately deemed unworthy of follow-up, three days after any form submission.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

ClickZ

JUNE 20, 2019

It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Key features : Email automation workflows, A/B split testing, dynamic content, segmentation, social integration, SMTP relay, autoresponders. Source: Campaigner. Cost : Plans start at $19.95

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101