Remove autoresponder vertical
article thumbnail

8 Essentials for Success with B2B Email Marketing

Oktopost

However, you also want to convey some emotion and appeal to the reader, considering that open rates are dependent on how strong of a subject line you can craft. . By constantly revisiting the drawing board and split-testing open rates, you can find out what works best for your campaigns and what gets the most opens.

article thumbnail

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Vertical Measures | Paid Media Supervisor. . . Newsletters, autoresponders and so on allow you to stay in contact with your prospects and help you gain their trust until they are ready to purchase. 42 VPs, CMOs and Content Strategists Discuss How They Have Used Interactive Content to Better Qualify Leads (and Close More Sales). .