The Point

MARCH 13, 2013

One surefire method of making sure that leads are responded to promptly, effectively, and systematically, is to incorporate a program of automated email response (sometimes known as an “autoresponder” campaign.) Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.

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The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts. Click To Tweet.

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The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.

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The Point

MARCH 27, 2013

Most marketing automation systems make it relatively easy to control email frequency and to establish priorities when multiple campaigns get scheduled in too small a window. However, a calendar approach is decidedly NOT a good fit for initial lead response or autoresponder campaigns, for which it’s imperative you strike while the iron is hot.

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The Point

JANUARY 14, 2014

Software Advice uses their study as a guide for how and when to staff an inside sales team, but I think the implications are just as important for when and how to deploy marketing automation. For further discussion on a related topic, see this earlier post on “ 3 Keys to an Effective Autoresponder Program.”. Probably not.

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The Point

AUGUST 25, 2015

For tips on setting up an effective autoresponder program, see this earlier post. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”. The post A Follow-Up Strategy for Content Syndication Leads appeared first on The Point.

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The Point

APRIL 1, 2014

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Once initiated, the steps are as follows: 1.

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