Anything Goes Marketing

APRIL 5, 2009

Transactional messages or autoresponder emails are some of the easiest and most beneficial campaigns to setup. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 When someone signs up for an event, send on the event information to the registrant via email. in B2B Marketing ”.

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Anything Goes Marketing

DECEMBER 21, 2008

This tip is especially important for any resource or newsletter autoresponder subscription emails. I've found that the autoresponder email from BreakingPoint does this quite well (and has an excellent newsletter!). Have a look at Karl Roche's excellent post on Twitter for events for more information.

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Anything Goes Marketing

JULY 19, 2006

A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy.

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Anything Goes Marketing

SEPTEMBER 13, 2009

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. It’s been proven that contacts with accurate and complete information allow for better segmentation and personalization for email campaigns which increases response.

Email Marketing 100

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Anything Goes Marketing

DECEMBER 15, 2008

Let's assume that the marketer may not know all of this information just yet. Perhaps all that is needed is an autoresponder confirmation email and an email on the day of the event or a day before the event. The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition.

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Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

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