Marketing ROI Is a Broken Metric
Digital B2B Marketing
AUGUST 30, 2012
How many other people are tired of your spammy keyword autoresponder on Twitter? Listen for Anecdotes : Do you get feedback from sales discussions or your partners that your marketing is helping (or hurting) their efforts? I am just part of your standard drop-off rate. How many more people like me are out there? More than you realize.
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