Anything Goes Marketing

DECEMBER 15, 2008

Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases. Another approach is to display both events side by side or to promote one event in the main column and a webinar in the smaller column.

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Anything Goes Marketing

SEPTEMBER 13, 2009

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. I know that you're thinking this is not easy to do and I agree with you but today’s marketing automation systems track all of the “ digital body language ” associated to a customer or prospect and display this data in ROI reports.

Email Marketing 100

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Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

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