autoresponder Business Related Topics 
The Point
JULY 17, 2017
FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. IMPACT : It may feel self-serving or even disingenuous to create content that explicitly provides a business case for buying your product. Click To Tweet.
The Point
JANUARY 14, 2014
But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth. For further discussion on a related topic, see this earlier post on “ 3 Keys to an Effective Autoresponder Program.”.
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The Point
APRIL 8, 2015
In some notable areas, the average marketing automation user appears to be achieving real business value. In other categories, adherence to even fundamental best practices is relatively uncommon, even in areas that you’d otherwise assume to be a primary business case for marketing automation.
The Point
AUGUST 25, 2015
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. For tips on setting up an effective autoresponder program, see this earlier post.
The Point
APRIL 1, 2014
The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day.
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