The Point

MARCH 27, 2013

One recent study claims that Fridays and Wednesdays are the worst days to send email (as measured by click-through rate), Mondays and Tuesdays are better, and weekends (Saturdays and Sundays) are the best.

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

JANUARY 14, 2014

But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth. For further discussion on a related topic, see this earlier post on “ 3 Keys to an Effective Autoresponder Program.”.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

AUGUST 25, 2015

By far the best approach to content syndication leads, however, is to bypass sales altogether, and instead direct those leads into a series of nurturing emails designed to identify (via further engagement) those prospects that indeed merit direct sales follow-up. You can access the document here: [link].

Autoresponders 100

Autoresponders Marketing Qualified Leads Leads Lead 100

The Point

APRIL 1, 2014

B2B Marketing inside sales Lead Management Lead Nurturing Marketing Automation Marketo telesales Uncategorized autoresponders inside sales case study lead nurturing best practices lead nurturing strategy lead nurturing tips marketo'

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

JANUARY 6, 2014

Set up an autoresponder campaign for all new campaigns. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100