The Point

MARCH 13, 2013

One surefire method of making sure that leads are responded to promptly, effectively, and systematically, is to incorporate a program of automated email response (sometimes known as an “autoresponder” campaign.) Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.

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The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.

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The Point

JANUARY 14, 2014

But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth. For further discussion on a related topic, see this earlier post on “ 3 Keys to an Effective Autoresponder Program.”.

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The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ).

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The Point

MARCH 27, 2013

However, a calendar approach is decidedly NOT a good fit for initial lead response or autoresponder campaigns, for which it’s imperative you strike while the iron is hot. Lastly, a day-of-the-week approach is a very poor fit for autoresponder campaigns where immediate and sustained response is the key to success.

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The Point

APRIL 1, 2014

In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”.

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The Point

AUGUST 25, 2015

For tips on setting up an effective autoresponder program, see this earlier post. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”. The post A Follow-Up Strategy for Content Syndication Leads appeared first on The Point.

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