Remove autoresponder

Anything Goes Marketing

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. Tweet This!

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Perhaps all that is needed is an autoresponder confirmation email and an email on the day of the event or a day before the event. Tags: email marketing B2B lead generation enewsletter. If they do click on that "I can't male it this time" send them a follow up email after the event with recorded version and see if they download it.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0