3 Keys to an Effective Autoresponder Program
MARCH 13, 2013
One surefire method of making sure that leads are responded to promptly, effectively, and systematically, is to incorporate a program of automated email response (sometimes known as an “autoresponder” campaign.) Here are 3 keys to crafting a successful autoresponder strategy: 1. autoresponder campaign autoresponders lead follow-up lead generation software Optify
JUNE 29, 2016
Autoresponder email campaigns greatly enhance the effectiveness of email marketing — without raising marketing costs. An autoresponder series allows small business owners to share new content, build email lists, promote products and services, and share company news quickly, efficiently, and cost-effectively. The Pros of Autoresponders. First, let’s clarify what we mean by autoresponders. An autoresponder email tool sends a pre-determined automatic response to any email your business receives. Top types of autoresponder emails.
Guide to Autoresponders Part 1: Benefits and Welcome Emails
JUNE 17, 2015
An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service, even while you sleep. We’ve put together a three-part guide on the benefits of autoresponders and explore the various kinds of trigger-based emails and when to use them. The Benefits of Autoresponders.
Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
JULY 1, 2015
Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. In the first of this three-part series, we explore the top five ways your business can benefit from using email autoresponders. That’s why we rely heavily on autoresponders to confirm trips.” Let’s get started! Follow-Up Emails.
Guide to Autoresponders Part 2: Content Offer and Survey Emails
JUNE 24, 2015
As soon as you have the basics down, you can up your game with autoresponders. Last week in the first of this three-part series , we covered the benefits of autoresponders and explored a variety of Welcome Emails. The Expert Institute uses an autoresponder that combines a welcome email and content offering. Automation takes your email marketing strategy to the next level.
Email Autoresponders 2.0 in B2B Marketing
Anything Goes Marketing
FEBRUARY 21, 2009
By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. In this post, I want to highlight some of the interesting trends I'm seeing in marketing automation - specifically the autoresponder email and how you can take advantage of this often neglected marketing gem. Email Autoresponder 1.0 Chad H.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
Set up an autoresponder campaign for all new campaigns. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. An effective autoresponder program complements your telesales team by increasing contact rates and highlighting those leads that need the most attention. 7.
Why is Inside Sales So Scared of Lead Nurturing?
APRIL 1, 2014
B2B Marketing inside sales Lead Management Lead Nurturing Marketing Automation Marketo telesales Uncategorized autoresponders inside sales case study lead nurturing best practices lead nurturing strategy lead nurturing tips marketo Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced. Wait 2 weeks. 4.
10 Examples of Highly Effective Welcome Emails
NOVEMBER 12, 2014
Email Marketing automated welcome email automatic welcome email autoresponder email marketing welcome email Welcome Emails One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. These emails come from businesses big and small. Plus, it’s urgent.
7 Reasons Your Business Needs an Automated Welcome Email
OCTOBER 20, 2014
An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window of time. Email Marketing automated emails automated welcome email Autoresponders email marketing Welcome Emails When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them. Save time.
7 Tips to a Stellar Welcome Email
OCTOBER 27, 2014
Email Marketing automatic email automatic welcome email autoresponder email marketing welcome email When a new subscriber comes along, you want to dazzle them. Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. To help you create a stellar welcome email, we have a list of seven tips to follow: 1. Don’t leave them hanging.
How Welcome Emails Increase Engagement [VIDEO]
JANUARY 30, 2015
Email Marketing email list email marketing first touch welcome email welcome email autoresponder Have you ever signed up for an email list only to receive your first email weeks or a month later? By the time you’ve finally received that first email or newsletter, you may have forgotten you even subscribed in the first place. Webinars. Guides. White papers. And even coupons.
GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
JULY 21, 2015
Everyone Should Be Leveraging the Power of Autoresponders. These are advanced features, similar to setting up and using autoresponders, that spook new users. It’s hard enough, and enough trouble, to put together a weekly newsletter on it’s own, how would anyone have time to put together one or more pre-populated and pre-written autoresponder. But GetResponse is.
Autoresponders – What Are They and Why Don’t You Have One Yet?
Savvy B2B Marketing
AUGUST 9, 2010
While most folks in the B2B marketing world have certainly heard of email autoresponders at this point, these set-it-and-forget-it marketing tools still have a fairly low adoption rate. What is an autoresponder? An autoresponder is an automated message sent in response to either an email or a web form inquiry. Who needs an autoresponder? It’s only good business.
Could an autoresponder keep your B2B from drowning in prospects?
EMagine B2B Blog
SEPTEMBER 7, 2010
Some of you are probably familiar with the notion of an email autoresponder; but for those who aren’t… an autoresponder is a program that sends one or more automated messages in response to either an email or a Web form inquiry. It may be as simple as “Thanks for contacting us!” to a series of [.]. Tags: B2B Web Strategy Internet Marketing email an autoresponder series and kate b2bs headen waddell believes that’s response aren’t autoresponders a fairly low adoption rate
More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous
JANUARY 14, 2014
But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth. For further discussion on a related topic, see this earlier post on “ 3 Keys to an Effective Autoresponder Program.”. And that lack of focus can be a big mistake. Probably not.
5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Building an autoresponder. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times. Understand Your Customer’s Desired Outcome.
7 Best Newsletter Builders for Creating Great Newsletters
MAY 20, 2013
Autoresponder. Another popular email client for bloggers and internet marketers, Aweber is known for its professionalism, support, autoresponder capability, and anti-spam policy. Autoresponder series with advanced scheduling. Both time-based and action-based autoresponders. Powerful reporting on ROI, autoresponders, social activity, and more. Mailchimp. Aweber.
A Follow-Up Strategy for Content Syndication Leads
AUGUST 25, 2015
For tips on setting up an effective autoresponder program, see this earlier post. It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.
Survey: Marketing Automation Users Score a “C” in Maturity
APRIL 8, 2015
More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.
Once is Never Enough: How to Repurpose Content Like a Boss
JANUARY 26, 2016
Here’s what happened: They created several email autoresponder courses based on old Buffer content. Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Caveat.
If It’s Wednesday, It Must Be a Webinar Invitation
MARCH 27, 2013
However, a calendar approach is decidedly NOT a good fit for initial lead response or autoresponder campaigns, for which it’s imperative you strike while the iron is hot. For autoresponder campaigns, it’s much more essential to have a tightly defined email frequency, for example: Email #1 – Day 0 (Immediate), Email #2 – Day 3, Email #3 – Day 7, and so on. What do you think?
A Crash Course in Storytelling for B2B Marketers
JANUARY 12, 2016
Emails, particularly email autoresponders, are a proven container for storytelling. What does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website. If you had to simplify marketing down to its fundamental purpose, what would that be? Communication. There are plenty of ways to communicate. So are interpretive dance and Morse Code.
25 Proven Steps to Achieve Email Marketing Magic
MARCH 31, 2016
Implement Autoresponders. Use autoresponders that automatically trigger welcome emails, resend messages that were never opened, and send newsletters at regular intervals. Autoresponders are fairly crucial if you’re too busy to regularly monitor your email account. 9. Just how much revenue does email drive? Build Your List. Segment Your List. Plan Your Content. Surveys.
Top Internet strategy, marketing and technology links for the week of April 20, 2013
APRIL 20, 2013
Harvard Business Review) Twitter Ads Introduces Keyword Targeting (Portent). News & Notes
9 Marketing Words That Have Lost Their Meaning
Digital B2B Marketing
JUNE 26, 2012
Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? 4. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Clarity is critical. 2. Should it link to somewhere?”
Marketing ROI Is a Broken Metric
Digital B2B Marketing
AUGUST 30, 2012
How many other people are tired of your spammy keyword autoresponder on Twitter? Your marketing makes me dislike you. In fact, it makes me, once a potential customer, reconsider if I should even do business with you. How many more people like me are out there? More than you realize. How many people are tired of your creepy retargeting ads ? Quite simply: you don’t know.
2014?s Updates & New Features + What’s to Come in 2015
JANUARY 1, 2015
Autoresponder Welcome Emails. We launched autoresponder welcome emails, which email immediately or automatically after someone subscribes to your email list. Timed Autoresponder E mails – Our next autoresponder feature will be timed-based. These autoresponders are commonly known as drip emails, or drip campaigns. New Features Added in 2014. 1. Quick Lists.
How to Double Your Marketing Team…WITHOUT New Hires
Modern B2B Marketing
JULY 17, 2014
Autoresponders. Now, let’s take a deeper dive into the three biggest wins — deduplication, autoresponders, and automatic lead routing. Marketing Automation’s Second Big Win: Autoresponders. Author: Josh Hill When I first heard about marketing automation , I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. That’s when marketing automation appeared on my radar. Automatic lead routing.
5 of my favorite productivity apps
NOVEMBER 11, 2014
want an app that’s at least as easy as SquareSpace to use, coming out of the box as response, wizard-driven, visual, and not requiring a designer, an SA, or a tech — with one caveat: also possessing all of the same power tools that the other email and mailing list management programs offer such as A/B testing, landing page creation, and sophisticated autoresponder tools. Trello.
How to Successfully Launch Your First Marketing Automation Program
It's All About Revenue
APRIL 27, 2015
Depending on the buying cycle in your industry, these email autoresponders could span a couple of weeks or they could extend to several months. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Connect with him on LinkedIn. For marketing departments accustomed to smaller, fragmented software applications, implementing marketing automation software can be a daunting task. Having a copious amount of leads to nurture.
Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
JULY 7, 2013
For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking). Lead Nurture Planning. Save time following up on bad leads. . Shortening of sales cycles. Buyer Persona. .
Smart Marketing: Keeping up with the Rule of 7 - AWebers autoresponder shines
DECEMBER 11, 2006
Main | 5 things you didnt know about Jay Lipe (and probably dont care to) » Keeping up with the Rule of 7 - AWebers autoresponder shines Marketings Rule of 7 states that it takes a minimum of seven points of contact to transform a cold prospect into a buyer. Its an autoresponder series offered by companies like AWeber. marketing ave. Paste into your feed reader of choice.
In content creation overload? Here’s what to do.
AUGUST 22, 2014
Develop an educational autoresponder series. Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Create an ebook. Right? Content Marketing
Email Marketing: What to Test and How to Test
Modern B2B Marketing
JULY 25, 2013
Autoresponder or triggered campaigns. Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Following generic “best practices” or fixed “rules” is not a path to success, because what works for one audience won’t necessarily work for yours. Testing is your biggest ally. What to Test. From name. Day of the week. Time of day.
How Big Is the B2B Marketing Automation Industry?
Customer Experience Matrix
JANUARY 5, 2011
These are unsophisticated marketing departments whose primary interests are outbound email, landing pages, and simple lead nurturing through email autoresponders. Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. Enjoy. I've been working madly on my new report on B2B marketing automation vendors. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print. These methods all yield similar figures -- around a $200 million in revenue for 2010.
9 Content Metrics to Keep an Eye On
JULY 11, 2014
Some (not all) autoresponder services allow you to see from which webpage a subscription came from. Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure. Sales. Time on Page. Bounce Rate. Comments.
5 Content Marketing Questions: Get Readers to Take Action
Writing on the Web
OCTOBER 9, 2011
Many people making money and marketing on the Web use this software because it handles so many tasks such as registrations, subscription, sales, affiliates, autoresponders and such. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. Why hasn’t this problem been solved? What is possible? Entertain.
Top 10 Triggered B2B Email Marketing Campaigns
Anything Goes Marketing
APRIL 5, 2009
Transactional messages or autoresponder emails are some of the easiest and most beneficial campaigns to setup. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 in B2B Marketing ”. Technorati Tags: lead nurturing , e-mail marketing , lead scoring , autoresponders. One of the themes for marketers in 2009 is “doing more with less”.
Serial Writing Formula: 1=5+2=7+1
Writing on the Web
JUNE 30, 2011
We can also take the 8 articles and turn them into a series of autoresponder messages and call it a mini-course. I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories.
Got Content? 10 Steps to Repurpose Your Best B2B Assets
Savvy B2B Marketing
OCTOBER 28, 2009
The beauty of this approach is that it can be automated with an email provider using a capability called an autoresponder (do a search for autoresponders to see companies that offer this). Step 10: Set up emails in an autoresponder Of course, the last thing you need to do is to set up your emails with an autoresponder. Think this is something you want to try?
The Prickly Side of Marketing Automation
MI6 Marketing Agency
OCTOBER 7, 2011
Mindjet uses Marketo to send out a series of autoresponders from a sales rep. Are you using marketing automation to “nurture” prospects and customers? Or are you using marketing automation to alienate and tick them off? Are you using marketing automation as the lazy way to market and business develop? Give this some deep thought before you dismiss. Let me share an “unsuccess story”. In August I downloaded a trial version of Mindjet’s MindManager software. I had purchased MindManager before and was coming back to buy the software for another machine. How so? Thanks Enjoy”. think!
5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
MAY 15, 2015
Prepare your autoresponders. Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. And it’s not their irreverent blog or their brilliant USP. Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet.