How many other people are tired of your spammy keyword autoresponder on Twitter? Your marketing makes me dislike you. In fact, it makes me, once a potential customer, reconsider if I should even do business with you. However, your marketing performance measurement doesn’t capture my disdain. am simply one more individual that did not buy. am just part of your standard drop-off rate. How many more people like me are out there? More than you realize. How many people are tired of your creepy retargeting ads ? Quite simply: you don’t know. Instead, go talk to them. MORE >>

Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where. MORE >>

The beauty of this approach is that it can be automated with an email provider using a capability called an autoresponder (do a search for autoresponders to see companies that offer this). Step 10: Set up emails in an autoresponder Of course, the last thing you need to do is to set up your emails with an autoresponder. Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you're not quite sure how to use it in your marketing campaign? You have multiple touch points with a client over a period of time. MORE >>

m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? We’ll come back to this story – let’s focus back on email marketing. These emails should be sent using a marketing automation system like Eloqua. Tweet This! MORE >>

However, a calendar approach is decidedly NOT a good fit for initial lead response or autoresponder campaigns, for which it’s imperative you strike while the iron is hot. For autoresponder campaigns, it’s much more essential to have a tightly defined email frequency, for example: Email #1 – Day 0 (Immediate), Email #2 – Day 3, Email #3 – Day 7, and so on. Lastly, a day-of-the-week approach is a very poor fit for autoresponder campaigns where immediate and sustained response is the key to success. What do you think? Is this a good idea? However, I’d advise caution: 1. MORE >>