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The People Factor in Marketing Automation ROI

Act-On

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

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Marketing Automation: What it Takes to Make the Switch

Act-On

Considering a new marketing automation platform? Consider these paths to a better marketing automation future. Did You Know… The average marketing department finds 30-50% of their automated programs are outdated when auditing content during a migration. You’re not alone. 23% of companies switched their provider in 2022!

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. What’s working and what isn’t? Now, that might seem like a lot (and it is!). Average at best.

Open Rate 216
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12 Plays to Kickstart Your Recruitment Process

With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. The Walk Phase: Lean Into Automation The walk phase of your ABM strategy is all about process and automation.

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

The cracks in your marketing automation platform may have been showing for some time. Your team uses tricky workarounds to bypass processes that aren’t working. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid.

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The Ultimate Guide to Sales Outreach

The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work.