ViewPoint
JANUARY 10, 2018
According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. A Story From Yesteryear About Reader Service (aka Bingo) Cards. Many advertisers were listed on the reply card.
ViewPoint
FEBRUARY 16, 2011
Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.
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ViewPoint
AUGUST 21, 2012
No marketing automation system. Marketing automation will be used to provide strength to both Marketing and Sales so that neither reaches full failure. To stop a cascading zipper failure that victimizes the majority of companies: CRM + Marketing Automation + Marketing ROI Measurement + 100% sales follow-up = Success.
ViewPoint
SEPTEMBER 19, 2011
Thank you Wikipedia). Is it the Marketing Automation system, without which 100% follow-up would be lost? And yes, the Marketing Automation system reduces the failure rate where the sales activity of follow-up lies fallow and under-performed. 1] A masonry arch or vault cannot be self-supporting until the keystone is placed.
ViewPoint
JULY 21, 2011
In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement—and instead relying too heavily on inbound marketing and marketing automation to find, nurture, and convert them—can result in losing deals to the competition. SQLs and closed deals) at risk.
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