Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 93

Trends Marketing & Strategy Conference Lead Scoring 93

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

JANUARY 30, 2023

In that spirit the folks at Qlik did a recent webinar “ Top 10 BI and Data Trends for 2023 ”. Decision Velocity at Scale: automation doesn’t mean there’s no place for the “human role”, with a review of data supporting decisions, taking action, and shortening this decision cycle.

Thought Leadership 209

Thought Leadership Trends SME Paid Search Agency 209

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Image credit: Accenture.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Valasys

MARCH 10, 2023

Why is Sales Automation on the rise? The advent of marketing and sales automation is timed to perfection. Hence, Sales Automation trends felt like the natural progression in the evolution of Marketing Technologies. When you analyze the root cause of all these successes, all roads lead to Sales Automation.

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

NOVEMBER 30, 2022

Tactical Considerations for Trends Worth Adopting. It’s easy for a customer to feel like another metric lost in the shuffle in today’s expansive and highly automated marketplace. The post Digital Personalization Trends for This Year appeared first on Marketing Insider Group. Get started with digital personalization now.

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

DECEMBER 13, 2023

In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.” ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 113

CMS Development SEO Trends API 113

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Let’s look at Generation X for example.

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. The company launched its AI Sandbox in May of 2023, providing advertisers with a testing environment to experiment with emerging AI-powered tools, including an automated background generation tool for product images and an automatic resizing tool.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Sharpspring

NOVEMBER 17, 2020

Competition among businesses grows more fiercely each year, and with new trends and advanced technologies constantly evolving, it can be tough to stay on top of the latest marketing methods. For this coming year, a few emerging business trends are predicted to gain a lot of traction. Importantly, automation is the key to each of these!

Marketing AI 65

Marketing AI Trends Automation Campaigns 65

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. The Need for Experimentation and Testing.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. The Ultimate Email Marketing Trends in 2023.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. The spotlight’s now on why it’s high time to embrace automation, and how you can wield its power with precision. The global BPA market is projected to reach $19.6

Automation 69

Automation Work Management Marketing Management Process 69

Sharpspring

MAY 8, 2019

Over the past few years, marketing automation has become a standard technology for online businesses, and it’s only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving. Automated Strategy Optimization.

Marketing Automation Services 81

Marketing Automation Services Marketing Automation Marketing AI Automation 81

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

OCTOBER 25, 2023

One tool that has transformed the sales process is sales automation. This article will discuss sales automation. It will explain how sales automation functions and the main features of an automated sales process. Plus, we’ll dive into how sales automation can benefit your entire revenue team.

Lead Ranking 64

Lead Ranking Automation Ideal Customer Profiles Lead Scoring 64

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, it’s just as important for decision-makers to understand issues and trends impacting their industries. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Here are some key trends that have emerged in telemarketing for B2B marketing: Data-Driven Approach Gone are the days when telemarketers relied solely on cold calling lists purchased from third-party vendors.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Dig deeper: AI in marketing: How to balance automation and the human touch 3. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands. Get MarTech!

Marketing AI 96

Marketing AI Advertisements Advertising Trends 96

Launch Marketing

JULY 26, 2023

Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. AI-Powered Automation Automation is becoming more sophisticated and useful with AI. Doesn’t really matter, it’s a trend that cannot be ignored. That’s DealSignal.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. This makes sense, given that better project management skills—coupled with a project management platform to provide transparency and automation—can make teams more productive.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. .”

Marketing Automation Services 117

Marketing Automation Services Marketing AI Marketing Automation Automation 117

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

PR 48

PR Trends Public Relations Ethics 48

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64